noura media

Why do producers use representations? To target an audience. To present an ideology about something. To manipulate the audience (links into cultivation theory ). Entertainment value. Financial reasons (to make money). Narrative. Exam questions. In what ways can media products incorporate viewpoints and ideologies? Explore how audiences can respond to and interpret the ideological perspectives of media products. Paragraph structure: Point Media language (supporting the point). Argument (deeper analysis of this point). Theoretical perspective (used to confirm point of view). "Man held after toddler dies in hammer attack." The title is in big writing, to grab the reader's attention. They have been blunt by using the word "dies," to show what happened to the child. They use the word "toddler," to show the audience that someone young and innocent has been taken away long before his time. This may make people feel sympat

1 – Name 3 key differences between a broadsheet and a tabloid newspaper?     Broadsheet is bigger, it is more political and tabloids are less formal and more "gossipy." 2 – Define Polysemy     Multiple meanings. 3 – Define Bias When someone as strong feelings or ideas about something so they base their writing on their expressions. 4 – What are two ways newspapers can be biased? Politically biased. Selection and emission (Selecting certain things and not mentioning other things at all). 5 – Define Agenda     Certain aims of a newspaper to manipulate the reader's ideologies. 6. What is ideology?     An idea and values expressed about something by the producer. 7. What are the four steps of representation?       1. The group, place or issue on which a media text is focusing. 2. Technical devices used. 3. Message about the group being represented. 4. Impact of the message on the audience.  8. Define hegemony     Where one group has power over a

The study of representation looks at: 1. The group, place or issue on which a media text is focusing. 2. The technical devices the media text uses in order to present these groups or issues. 3 The message about the group or issue being created within the text. 4. The impact of this message on the target audience. (Use point, evidence, explain) Scantily clad women upstaged by messy rooms- daily mirror article. In the article, younger females are being showing wearing little clothing in their messy bedrooms. For the mise-en-scene, they've used pictures of messy bedrooms to show that the stereotypes about girls being messy are true. The group used are teenage girls. This can be seen as controversial because there are pictures of underage girls wearing little clothing on the internet and the audience doesn't know if they have consented to have their pictures on the internet. This can appeal to a male audience because it makes them happy. The daily mirror may have m

The representation of America: The Daily mirror, has shown that America is in trouble.  This is because they have used a picture of the statue of liberty (something that represents freedom), with her hands on her face, showing despair. This makes it seem like America is loosing hope and theres no freedom or equality anymore. The background shows that theres destruction, implying that the results of the election aren't going to have a positive impact on America and the rest of the world. The smoke in the background can be associated with war, violence, death and crime, showing that America is responsible for all of these negative things.   The title "what have they done?" shows that something bad has happened and America is to blame, therefore representing America as a terrible country. The negative representation of America is shown in the dark, monochrome colours, the smoke in the background and the statue of liberty's gesture. The picture and title on

Newsworthiness- the process of selecting which stories to include in the news. "If it bleeds, it leads," this quote is said to show that if a story is to do wit murder/ death, then it will go on the front page. Broadsheets- larger sized newspapers. Its more formal. Targeted towards middle class adults. Tabloid/ redtop- usually targeted towards working class adults. (Less formal). Intertextuality and audience interpretation. Intertextuality- ( Things coming together or between). Where a media product only makes sense through its reference to other media products.  -Bart also referred to this process as referential codes.  What images, events and media products does this front page make reference to? Makes reference to disaster films, showing that Donald Trump being elected is a disaster.  The background also  The image of the statue of liberty crying makes reference to how many Americans (and others) feel about the election results. They chose t

Textual analysis There is a low, close up, angle shot of the woman in the centre of the page. This can be used to show her power and authority. It makes the reader know that the woman is dominant and an important figure.  Her photograph is placed in the centre of the page showing that she plays an important role in the main part of the newspaper article.  The title of the newspaper is written along the edge of the paper. This could be because the audience's attention would be drawn to the woman in the picture and the article rather than the name of the newspaper.  The font used in the text is sans serif. This could be used to show that the newspaper is formal and meant to be taken seriously. The use of serif suggests that the target audience is mainly going to be adults not children (because serif font is more child friendly). Some smaller parts of the text are written in red. This can be used to immediately draw the target audience's attention to the specific tex

Key terms for newspapers: Masthead- title of the newspaper displayed on the front page. Barcode- used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption- brief text underneath an image describing the photography/ graphic.  Headline- phrase that summarises the main point of the article (usually in large print. Main image- dominant picture, often filling much of the front cover. Page numbers- a system of organisation within the magazine. Helps the audience find out what they want to read.  Target audience- people who the newspaper aims to sell to. Pull quote- something taken from within an article, usually said by the person in the main image. Classified ad - an advertisement that uses only text, as opposed to a display ad, which also incorporates graphics.  Skyline- an info panel on the front page that tells the reader about other stories in the pa

Media language. Representation. Industries and audiences. Media industries Institution and industry are completely different terms. Example of media industries: music industry, film industry etc.  Institution- the values and ideologies of a media production. (its a way to differentiate between products and can give the consumer an idea of "quality"). Long Road website There are bright colours used to make the important parts stand out. The colours all compliment each other, to suggest that long road is a friendly, approachable and colourful place. All of the students look different and are both male and female, showing that the college is diverse and accepting of all ethnicities and genders. One of the students, josh, is wearing smart clothes making it seem like the students at the school are well respected and intelligent. Isobel, has bright pink hair to show originality. They used Isobel on the website to suggest that students are free

"I, Daniel Blake" (Loach, 2016). Who produced the film? BFI (British film institute) and BBC films.  Who distributed the film? Entertainment one. What did the marketing campaign involve? There was a projection of the movie poster on political buildings and landmarks across the UK. A hashtag saying "WeAreAllDanielBlake" trending on social media. There were classic film posters made for the movie. They have a FaceBook and twitter page. They get people to talk about their real life issues on social media with the hashtag, WeAreAllDanielBlake, which allows more people to know about the movie.  They did extra screenings at the cinema in 2017. They made posters to promote the release of the dvd/ blu-ray. The theatrical trailer (it has over a million views). How was the film marketed in a global perspective? It won the prestigious Palme d’Or at the 2016 Cannes Film Festival which is known worldwide (The Palme d'Or is the highest prize a

1 – What is the true purpose of any media product?   To make money.     2 – What is ‘Classical Hollywood Narrative’? Characteristics followed by a typical Hollywood movie.       3 – What are two characteristics of  'Classical Hollywood Narrative’? It has to be realistic and and not make reference to other media products. The audience always has to follow what order things in the movie go in.       4 – What is vertical integration? A company buys another one in different stages of production.  5 – What is horizontal integration?           A film company buys another film company. 6 – What is the name of the theorist who devised binary oppositions? Claude levi strousse      7 – What is the difference between distribution and exhibition?   Distribution is getting the product to people and exhibition is showing the product to people.  8 – What is conglomeration? A company that owns many other companies in different industries. 9 – Which theorist explored the

Regulation: The rules and restrictions that media products have to follow. Rating Movies Gummo (1995): Drugs are used. However, the characters aren't shown when they take drugs. This may have to have a particular age rating because it can influence younger people. The word "queer" is used to talk about homosexuals in a negative way. This film is rated 18 because minors are shown under the influence of drugs. Harold and kumar escape from Guantanamo Bay: Stoner comedy (based around cannabis). Use of drugs suggests it may be a 15. Casual comedic racism is used. The main two characters are minorities so it brings the issue of racial profiling. Aggressive use of the word "bitch," a gendered swear word. The land before time (1988): Its a cartoon however, there is death being shown in a motherly figure. Its unrealistic. This film is rated a U. Porkys revenge: Nudity is shown. One of the characters has a boner. Theres comedy in the scene, making the nu

N.W.A- fuck the police (song) Genre= hip hop/ rap. Politics= how young black people are being treated by the police in America. Debates= Use of strong language. It is like a campaign for basic human rights. Re-appropriation= People taking a word and making it their own.    Straight outta Compton (official trailer) Music used by N.W.A (piano was added to make the trailer look more dramatic). Target audiences= Older teenagers, ethnic minorities, people who like rap music. It is a biopic film (a biographic film, based on real life issues). Fast pace editing (lots of different scenes shown and different music used) this can be done to excite the audience and draw them into the movie. Social justice movements (like the black lives matter movement). Represents real life issues. Censorship is used in order to widen the audience.

Regulation: a rule or directive made and maintained by an authority. British Board of Film Classification It is a non-governmental organization, founded by the film industry in 1912 and responsible for the national classification and censorship of films exhibited at cinemas and video works (such as television programmes, trailers, adverts, public Information/campaigning films, menus, bonus content etc.) released on physical media within the United Kingdom. It has a statutory requirement to classify videos, DVDs and, to a lesser extent, some video games under the Video Recordings Act 1984. The British Board of Film Censors was set up in 1912 by the film industry as an independent body to bring a degree of uniformity to the classification of film nationally. Statutory powers on film remain with the local councils, which may overrule any of the BBFC’s decisions, passing films we reject, banning films we have passed, and even waiving cuts, instituting new ones, or altering categories

Film industry What is the purpose of any media text? To make money as well as influence the ideology of the audience.  The history of film  The first film was used to settle a scientific debate on horses in 1878 (around 141 years ago). The films in 1890's were under a minute long. Sound in films wasn't introduced till the early 1900's in the film "the jazz singer." The first film studio was built in 1897. Many films were edited in factories and warehouses in Hollywood.  Most of the people working in these factories were women. Making films was seen as a "feminine" job. The number of women working in the film industry decreased when men started making money off films. Classical Narrative Cinema Emphasis of spatial continuity - Audience will know where they are at any time. Emphasis of temporal continuity - Audience will know in what order these events have taken place and any flashbacks would be clearly signposted. The film must