"I, Daniel Blake" (Loach, 2016).

 Who produced the film?

  • BFI (British film institute) and BBC films. 
Who distributed the film?
  • Entertainment one.
What did the marketing campaign involve?
  • There was a projection of the movie poster on political buildings and landmarks across the UK.
  • A hashtag saying "WeAreAllDanielBlake" trending on social media.
  • There were classic film posters made for the movie.
  • They have a FaceBook and twitter page.
  • They get people to talk about their real life issues on social media with the hashtag, WeAreAllDanielBlake, which allows more people to know about the movie. 
  • They did extra screenings at the cinema in 2017.
  • They made posters to promote the release of the dvd/ blu-ray.
  • The theatrical trailer (it has over a million views).
How was the film marketed in a global perspective?
  • It won the prestigious Palme d’Or at the 2016 Cannes Film Festival which is known worldwide (The Palme d'Or is the highest prize awarded at the Cannes Film Festival)- award was given to the director,  Ken Loach.
  • Film distributors in many other EU countries.
  • The film had producers from England, France and Belgium.
  • It has distributers in Central and North America, NorthAfrica, the middle east, Australia and Asia. 
  • They've made movie posters in different languages as well as translating the movie in multiple languages. 
Consider the "star" appeal:
  • Theres an appeal for the director because he has won two awards at the Cannes film festival, meaning he is well known and may have a lot of fans willing to watch a movie made by him. 
  • Dave Johns= people know him at a comedian and he appeared in 8 out of 10 cats which is a popular TV show. 
Who is the film's target audience and why?
  • Pensioners because they might be able to relate to the storyline and how the main character is being treated.
  • Adults because they are more likely to understand the story and children aren't likely to find it interesting.
  • Working class because they'll be able to sympathise with how the main character is being treated. 

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