Advertising Print Codes and conventions- codes are systems of signs, which create meaning. There can be two types, technical and symbolic. Technical codes are all the ways in which equipment is used to tell a story in media text. Layout and design Composition Images/photographs - camera shot type, angle, focus Font size, type of font (e.g. serif/sans serif), colour Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up Graphics, logos etc. Language – slogan/tagline and copy Anchorage of images and text Elements of narrative Moving image Codes and conventions Camera work – framing, shot types, angle, position, movement Editing – pace, type of edits, continuity/montage Structure/narrative Sound – music/dialogue/voiceover Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up This advertisement is selling a designer bag. They use a famous actress to attract people's attention. they have two pictures, one showing an