Introduction to Newspapers

Media language.
Representation.
Industries and audiences.

Media industries

  • Institution and industry are completely different terms.
  • Example of media industries: music industry, film industry etc. 
Institution- the values and ideologies of a media production.
(its a way to differentiate between products and can give the consumer an idea of "quality").
Long Road website










There are bright colours used to make the important parts stand out. The colours all compliment each other, to suggest that long road is a friendly, approachable and colourful place. All of the students look different and are both male and female, showing that the college is diverse and accepting of all ethnicities and genders. One of the students, josh, is wearing smart clothes making it seem like the students at the school are well respected and intelligent. Isobel, has bright pink hair to show originality. They used Isobel on the website to suggest that students are free to be who ever they want, dress the way they want and express themselves in whatever way they want. All of the students seem to be taking subjects that other students should take. For example, Jack is taking media but stereotypically he seems like someone who would take English and Isobel takes English but seems like someone who would take art. They have done this to break stereotypes and suggest to those looking at the website, that they can take whatever subjects they want. 

 Why does long road need to have messages and values?

  • To attract students in order to make money to pay staff and keep the school running. 
  • Competition against other schools.

Shell logo

  • The yellow and red colour is symbolic for fire and combustion. 
  • The colours can also have connotations of passion.
  • Bold colours that stand out.
  • The shell looks like an empty petrol gauge.
  • It also looks like a sunrise, being symbolic of routine as well as hope and optimism.
  • Its shaped like a shell which has connotations of nature. 


Starbucks logo

  • Its American (has a resemblance of the statue of liberty).
  • It looks like a mermaid.
  • The colour green is associated with money (in most countries, money is green).
  • The wavy hair is soothing, making the audience feel tired and in need of a coffee to wake up. 
  • She has breasts, hence why the audience knows that she is a female. 
  • Her crown suggests royalty. 


First impressions of this newspaper


  • Big writing that stands out, so the audience can quickly see the main story.
  • Theres a sans serif font used which makes it seem formal.
  • The audience is mainly British people and other Uk citizens, this is because of the word "corrie", which is slang for the British soap opera that someone from a different country won't know. 
  • The words "trump" and "groped" are written in big white writing across the front of the page in the same sentence.
  • Theres a picture of Trump looking smug making his scandalous news seem even more scandalous. 
  • It is structured like a magazine (theres too much information thrown into one page).
  • The title about Trump seems to be making jokes about sexual harassment.
    •
  • Mainly targeted towards the working class because they would understand some of the things said in the newspaper (Eg: a large amount of working class people watch corrie).
      

Comments

Post a Comment

Popular posts from this blog

Riptide (intertextuality)

Image
How does the video to Riptide encode feminist ideology? Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Many shots of women in stereotypical male clothing (low angle mid shot of a woman holding arms in a gesture that connotes power). Mid shot of blonde woman bound in mise-en-scene of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as the "weaker sex" (connotative of "being tied down" with maternal responsibilities etc).  The video lacks anchorage which forces the audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not ok. Its an ironic representation of patriarchal hegemony (mid shot of man standing in front of woman with a torch in an ex
Read more

Target audience for Assassin's Creed III: Liberation

Pen portrait for the target audience for Assassin's Creed III: Liberation (age, gender, class, lifestyle, cultural capital…) Age: 14-20 Gender: Male Class: Working class Lifestyle: Student Cultural capital: Nerd- no cultural capital Merchandise Some items of merchandise will only appeal to a niche audience  Fan's way of demonstrating to the world that they're a hardcore fan of the video game.  How does Assassin's Creed III: Liberation ands UBISOFT use technology to maximise audience consumption and to ensure sales? Social media promotion  Rereleases of the game on more consuls (play stations, ps3, pc etc). Trailers What happens if you play too many video games? Attitude towards things/ other people change- e.g: if you play too much grand theft auto you'll become violent. Square eyes You become antisocial, developing an inability to interact with others in real life. You'll become stupid  This is an audience theo
Read more

Attitude + Stream Publishing

Image
Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu
Read more