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magazines- component 2, secrtion b

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Adbusters to a mainstream, mass audience the front cover of adbusters (of man screaming) will look trash. "POST-WEST" =is this pro terrorism, presenting ideologies that the western world has been destroyed. ideologies that the world is better off without people "save the planet, kill yourself"- deliberately trying to upset the audience- more creative as it is controversial and unconventional for a magazine.  woman not a political magazine women in the magazine wear conservative, stereotypical clothing- not creative as they all look and dress the same- presents a singular, boring, bland look. simplistic ideologies of women. explore how set editions of woman and adbusters appeal to their target audience adbusters has no set target audience as it changes every week, different style/ look every week. reinforces ideology that women are insecure as they have to eavesdrop their so to figure out if they care about them or not- communicat...

Magazines- component 2, section b

"all media products are purely created to ensure financial success" to what extent do you support this statement? make references to set additions of woman and adbusters most magazines are driven through profit and power, for example woman, however adbusters is a clear exception to this rule. Plan adbusters adbusters- not for profit. £10.99 rrp is used to cover the making of the magazine. however, its not exactly anti-capitalist as they sell merchandise on heir online website. first published in 1989 left wing ideologies anti capitalist ideologies luxury item that can only be understood by a niche audience. 120,000 readership/ circulation (not a large amount). self published- published by adbusters media foundation. lack of anchorage, and a lack of commercial intent (no ads), creative. it doesn't have a definite target audience lacks brand image as its style changes every issue, difficult to target a specific group of people. genre- culture jamming. ...
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Explore how the set editions of woman and adbusters reflect the historical context of the time they were made in womans magazine: different socio historical context to preset time equal right act happened this year-1995 just after ww2 only few people of that time thought it was sexist (as they only depict a singular straight forward representation of women) there were some images challenging the hegemonic rules of society (at that time). adbusters: adbusters try to subvert the rules of magazines magazine is against advertising and features no adverts  anti consumerism, anti consumer and anti capitalist.

tv (humans & les revenants)- component 1, section a

Explore how Humans and Les Revenants use marketing and promotional campaigns to maintain both local and global audiences ? humans and les revenants use a range of innovative marketing and promotional campaigns to cover local and global audiences. (dac) Definition- marketing is a vital aspect to ensure that media products reach their intended audiences. in order to ensure that this happens, producers are increasingly relying on digital technologies in order to efficiently promote media products both on a local and global level. Augment- in this essay, i shall argue that it is possible to ensure both local and global success through the use of digitally convergent advertising and promotional techniques. Context- Humans is a sci-fi TV show first broadcast in the UK in 2015 on Channel 4. It is an adaptation of the Swedish show Real Humans, although a number of changes were made in order to make the show appeal to a UK market. Les Revenants is a French horror/thriller TV show se...

Component one, section b- industry contexts

diversification- an organisation that has many different industries, e.g: Disney has record labels, theme parks etc. component 1, section b: In Question 3(x), you will be rewarded for drawing together knowledge and understanding from across your full course of study, including different areas of the theoretical framework and media contexts. (mention things from other media industries like film industry or video game industry)

video games- component 1, section B

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Key terms: Distribution: how a media product is received and gets to the audience. Globalisation: interconnectedness of the world coming together. Convergence: the coming together of perviously separate media industries. Horizontal integration: where a corporation owns another corporation in the same industry. Vertical integration: when a media institution buys a business in different stages of production. Institution: a company with its own identity. Synergy: when two things work well together. Digital technology: any technology that involves a computer. Multimedia integration: the use of digital technology to bring together different industries. Conglomeration: where one business buys out another business to form a big business. Explore how ownership has shaped assassins creed III liberation? Plan: Owned and produced by Ubisoft montreal- they produced all assassins creed video games. Available on playstation Vita 2012- a poorly performing console...

music videos- component 1 section A

How do the representations in these music videos show the values, attitudes and beliefs of the producer ? (comparison of riptide or formation with an unseen text) formation, Beyonce  unseen text- Blackpink- ddu-du ddu-du representation= a re-presentation, where a group, issue or event is "shown again" by the producer. by using media language to represent certain groups, the producer can both reinforce and challenge hegemonic norms. i shall argue that the video to formation by beyonce and the video to ddu du ddu du by blackpink both reinforce and challenge stereotypes of women. plan Codes and conventions – performance/narrative/experimental features Camera work (framing – shot types, angle, position, movement) Editing – beat-matched? Elements of continuity/montage How does the video interpret the music and/or lyrics? Structure/narrative Intertextuality Sound Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up  long angl...

Newspapers- component 1B

How do the times and the daily mirror attract and maintain their audiences both locally and globally ? attraction= ways of trying to bring in audiences maintaining audiences is essential for the newspaper industry as it ensures financial success by promoting brand success. british newspapers naturally primarily target a British, local audience, with an international audience mainly as an afterthought. those who buy the times and daily mail abroad are typically british audiences living in other countries.  how do these newspapers keep getting british audiences to read them? The times: front page over includes focal image of Theresa May- Uk audience will recognise the prime minister. front page headline is linked to UK politics "brexit"- this will only appeal to a British audience as it directly affects them.  skyline down the front page demonstrates things interesting to uk citizens such as "home- school register", this would only appe...

Newspapers- component 1b

How do specific processes of production , distribution and circulation shape the times and the mirror? the times owned by news UK, a subsidiary (a company owned by another company) of news international, an enormous media conglomerate. long established, a british institution est. 1785. circulation 2019: 417,298 compact format, easier to read vertical integrated industry (multiple industries) currently £1.80 daily newspaper  right wing middle class, older audience broadsheet the daily mirror tabloid newspaper working class audience  owned by reach plc (previously known as trinity mirror) founded in 1903 circulation 2017: 587,803 (higher than the times). sister paper: sunday mirror reach plc also publishes a range of local newspapers- diversification "the intelligent tabloid #madeuthink" price 80p knee jerk reaction: both these newspapers are mass produced and mass circulated for a mass audience. both newspapers have an extremely short...

newspapers component 1A (unseen)

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newspapers- component 1A (unseen text) and 1B (industry and audience)- not every topic will come up for this section. advertising music video (probably 2 different industries as there are two questions) component 2- magazine, online media and tv shows How do these products make use of intertextuality and genre conventions in order to reflect the ideology of the producer? (30 mins) intertextuality positioning bias- functions in every aspect of how a newspaper is brought up. knee jerk reaction: mise-en-scene of white trump supporters creates stereotypes of racism only within white people as there are no people of colour juxtapositioning of text and images creates binary opposition- people fearing 'loss of jobs' while people in images are celebrating. both newspapers are heavily influenced by their favourite political parties (they have political ideologies), which are shown through the use of intertextuality and genre conventions. Daily mirror fav...

TV industry (component 1, section B)

Industry theories Curran and seaton- power industries, media industries owned by a small amount  of people so the same ideologies are presented to the audience. Conglomeration- where one company buys out other companies in order to become larger and eliminate competition. David Hesmondhalgh- media industries:  vertical integration- where an organisation acquires another organisation "up or down" in the production chain. example, paramount pictures own showcase cinemas.  Horizontal integration- where an organisation buys others in the same sector (stream publishing focuses purely on magazines.  Digital/ multimedia integration- they buy into other related areas of cultural industry production to ensure cross production. Livingstone and Lunt- regulation. How have the films you have studied been shaped by economic factors? knee jerk reaction (first reaction to it) Both I Daniel Blake and Straight outta Compton have been influenced by economic fact...

Revision- component 1, section A

Component 1: section A- unseen texts Section B- industry and audience Component 2: -tv -online media -magazines Component 1 section A (45 min) Explore the ways in which these adverts use representations to position audiences (use as a plan- each point being a paragraph) make references to: how groups are represented intertextuality genre conventions viewpoints and ideologies Us- official trailer (make notes on how it creates meaning and representations) black people listening to hip hop- stereotype music- create tension, conventional of horror genre. violin scratching noise- conventional of horror genre white rabbits- unconventional of the horror genre as they're associated with children's tv. mise-en-scene of setting- big house in suburbs, subverts the stereotype that African Americans live in the hood. codes: white rabbits are symbolic of childhood, knives are symbolic of murder- associated with slasher sub-genre. subversive symbolism of rab...

Online media mock exam

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30] In this essay, i am going to explore to what extent zoella represents historical and social contexts of her time by analysing her blog, zoella.co.uk and some of her youtube videos such as "the zoella apartment tour". I will be doing the same with Attitude online, looking at different articles from the magazine to see how the magazine reflects social and historical contexts of its time. Attitude magazine reflects the social and historical context of the time it was made to some extent. This is because it subverts heteronormativity. The online magazine is targeted towards the LGBT community, more specifically homosexual males as it includes sexualised images of stereotypically attractive men with little clothing and articles to do with gay icons such as lady gaga and Kylie monogue as well as a whole section selling theatre tickets. The producer choose t...
How are audiences grouped and categorised foe this industry? think age, gender, class and lifestyle. In what ways can audiences use attitude to reflect their identity and cultural capital? Wider audience- working class audience online and middle class audience for the magazine. "Mother faces backlash after claiming being gay is a choice"- she is represented as the antagonist as she demonises gay people- this site is ideologically biased as its LGBT centred. Attitude is very opinionated. it has a simple ideology- there is one way to be gay.  "the weeks hottest clothes and accessories" article- trousers for £850 implies that the target audience are well off. theres a mixture of high street and high end fashion. clothes are bold and bright, making the assumption that guy men are flamboyant and obsessed with their image. the producers are reinforcing gay stereotypes in order to build an audience. audiences can build their identities with this article as theres ...

Attitude + Stream Publishing

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Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu...

Representation in Attitude magazine

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how are gay men represented on attitude online? men are sexualised- attractive men used as models with abs and six packs body confident- article about 80 year old man showing off his body confidence- aspirational to readers, also binary opposition with most men shown in the magazine who have abs. conformity to stereotypes- vain, they care too much about beauty and fashion (e.g in the active section theres an emphasis on weight loss and muscle definition). a focus on aesthetics represented as vulnerable- references to the "coming out" narrative. hypersexualised - beyond sexualisation, most images of men in the magazine are hypersexualised, big focus on openness and "out-there" sexualisation.  the magazine and website have a definite target audience, and may go "hidden" in the general populace. article on gay rugby team focusses on the team's body image as opposed to their supporting prowess, again reinforcing an emphasis on aesthetics. extrav...