newspapers component 1A (unseen)

newspapers- component 1A (unseen text) and 1B (industry and audience)- not every topic will come up for this section.
advertising
music video
(probably 2 different industries as there are two questions)

component 2- magazine, online media and tv shows



How do these products make use of intertextuality and genre conventions in order to reflect the ideology of the producer? (30 mins)


intertextuality
positioning
bias- functions in every aspect of how a newspaper is brought up.

knee jerk reaction:
  • mise-en-scene of white trump supporters creates stereotypes of racism only within white people as there are no people of colour
  • juxtapositioning of text and images creates binary opposition- people fearing 'loss of jobs' while people in images are celebrating.
  • both newspapers are heavily influenced by their favourite political parties (they have political ideologies), which are shown through the use of intertextuality and genre conventions.
  • Daily mirror favours the left wing labour party.
  • Daily mail favours the right wing conservative party.
  • intertextuality is when a media product refers to another media product in order to engage the audience.
  • genre conventions are the typical aspects the genre of a media product, and are vital to the producer to allow them to to target a specific audience.
  • ideology refers to the ideas and beliefs of the producer, and is used to allow the audience to relate to the media product.
  • both have heavy ideological focus- daily mirror anti right wing and anti trump ideologies. daily mail has pro conservative and Theresa May ideologies.

Plan
  • stuart hall- representation. representations can be used to sell media products
  • audiences can pick and mix their identities (Gauntlet).
  • both tabloids
  • steve neele genre theory- repetition and difference.
  • layout and design
  • masthead, coverline
  • informal mode of address
  • both targeting a working class audience
  • bias
  • positioning
  • anchorage
  • intertextuality
  • cultivation theory
  • working class audience
  • informal mode of address
  • Roland Barthes- codes and conventions
  • Claude Levi Strauss- binary opposition
  • reach PLC
  • language/ lexis
  • sans/serif font
  • paradigmatic features
  • both have heavy ideological focus- daily mirror anti right wing and anti trump ideologies. daily mail has pro conservative and Theresa May ideologies.
  • sans serif font- subverts the ideology that its for a working class audience
  • headline
  • lexis 'crime' on headline in big sans serif font to imply to the audience 
  • Theresa may is dehumanising the perpetrators of the crime by saying it's a disease in order to help the situation, reinforces right wing ideologies that are pro Theresa as she is on the side of the people not the criminals, she's represented as a woman of action calling crime a "disease". 









one way in which the ideology of the daily mirror is reflected is though the use of intertextuality. for example, the main image features a mid shot of a group of stereotypical assembled trump supporters. their status of american is reinforced through the mes of costume, the symbolic code of red, white and blue. this is a clear intertextual reference to an american comedy is again reinforced through the genre convention of the exaggerated laughter, and the mes of the american flag suit is clearly ridiculous and borders on parody. the extreme patriotism is here represented as satire to a british audience, encouraging the british audience to take comfort in the fact that something similar is not happening here. it additionally anchors the meaning that the american people are stereotypically stupid, funny and ridiculous. 

comparison between two newspapers:
both take a different mode of address. daily mail much more formal whereas the daily mirror adopts a more informal mode of address 
trump is presented as the antagonist , and as a binary opposition to Hilary Clinton, even positioned on opposite sides of the page. an intertextual 

bais in the daily mirror: they selected an image of rump where he appears to have a severe learning difficulty. preferred reading is to laugh at hi, demonstrating the ideology of the daily mirror.

"hooded thug" highly emotive and hyperbolic lexis that anchors the audience to believe that young people who wear hoodies are murderers. highly conventional of tabloid newspapers, creating a moral panic, targeting the mail's conservative audience who likely agree with though measures for crime.  

conflict between hard and soft news, allowing daily mail to provide conservative audience with a range of pleasure.

headline is a clear intertextual which takes advantage of the target audience's love of crime dramas. a construction of an exciting and dangerous world. deliberately targeting a mass, mainstream audience through manipulation. 

colour of the text is symbolic f american patriotism

binary opposition created: "fear over loss of jobs and immigrants," a juxtaposition between the representations of the Hispanic woman holding a "hispanic for trump" placard. demonstrates to audience the extreme uncertainty and confusion in america. heavy use of irony, and the presentation of a confusing, ridiculous narrative. 




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