magazines- component 2, secrtion b

Adbusters
  • to a mainstream, mass audience the front cover of adbusters (of man screaming) will look trash.
  • "POST-WEST" =is this pro terrorism, presenting ideologies that the western world has been destroyed.
  • ideologies that the world is better off without people "save the planet, kill yourself"- deliberately trying to upset the audience- more creative as it is controversial and unconventional for a magazine. 



woman
  • not a political magazine
  • women in the magazine wear conservative, stereotypical clothing- not creative as they all look and dress the same- presents a singular, boring, bland look.
  • simplistic ideologies of women.

explore how set editions of woman and adbusters appeal to their target audience

adbusters has no set target audience as it changes every week, different style/ look every week.


  • reinforces ideology that women are insecure as they have to eavesdrop their so to figure out if they care about them or not- communicating with them could be better if they had any doubts.
  • men come across as a whole diffrent species, as if it is hard for men and women to communicate and understand one another without any miscommunications.
  • reinforces stereotype that men go out and do things whereas women stay in the dark
  • men and women are different
  • image of woman standing on mans head- unexpected, creates ideology that women are more powerful/ in control. a typical housewife in the 60's may find this image pleasurable as it could make her feel less powerless than she is in real life.
  • usage of informal, slang mode of address
  • it is satirical the idea of a woman in charge- not created to convince women to leave their husbands but to joke about them being in control (that was seen as impossible back then).
  • the image of women standing on mans head is pushing boundaries, it catches onto feminism as women are represented as powerful, however, it is seen as cheeky and subtle to make audience laugh.
  • audiences can pick and mix their own ideology- feminist audiences can take pleasure in the explicit image of a woman crushing a man's head.
  • central image positions target female audience with a light-hearted mode of address. use of older, mature model appeals to mature older audience- its aspirational for them. stereotypically attractive but not unobtainable. 
  • theme of article: men! presents men as both hyper masculine and mysterious: "man size bottles"- masculinity is power, appeals to target audience by creating a gender binary= men are men, women are women, they're both different (ideology that many people agreed with in the 1950's). its hegemonically appealing. 
  • men are othered- different in this articled, usually it is women who are othered in media texts so this has been subverted. 





















  • sophisticated lexis "disintegration of the polar ice sheets". assumed knowledge of climate change and global warming.
  • climate change theme reinforced through the code 350PPM (parts per million) a reference to concentration of greenhouse gasses- a sophisticated mode of address. 
  • appeals to target audience through presenting agreeable politics: that there is a discrepancy between rich and poor, and this is effecting the climate.
  • rejection of commodity fetishism through ruined, rough post-production techniques. steve neele's theory of genre: of repetition and difference. reinforces anticapitalist beliefs.
  • pick and mix: can enjoy magazine from a design and aesthetic perspective. 
  • image of homeless woman reinforces 



Comments

Post a Comment

Popular posts from this blog

Riptide (intertextuality)

Image
How does the video to Riptide encode feminist ideology? Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Many shots of women in stereotypical male clothing (low angle mid shot of a woman holding arms in a gesture that connotes power). Mid shot of blonde woman bound in mise-en-scene of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as the "weaker sex" (connotative of "being tied down" with maternal responsibilities etc).  The video lacks anchorage which forces the audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not ok. Its an ironic representation of patriarchal hegemony (mid shot of man standing in front of woman with a torch in an ex
Read more

Target audience for Assassin's Creed III: Liberation

Pen portrait for the target audience for Assassin's Creed III: Liberation (age, gender, class, lifestyle, cultural capital…) Age: 14-20 Gender: Male Class: Working class Lifestyle: Student Cultural capital: Nerd- no cultural capital Merchandise Some items of merchandise will only appeal to a niche audience  Fan's way of demonstrating to the world that they're a hardcore fan of the video game.  How does Assassin's Creed III: Liberation ands UBISOFT use technology to maximise audience consumption and to ensure sales? Social media promotion  Rereleases of the game on more consuls (play stations, ps3, pc etc). Trailers What happens if you play too many video games? Attitude towards things/ other people change- e.g: if you play too much grand theft auto you'll become violent. Square eyes You become antisocial, developing an inability to interact with others in real life. You'll become stupid  This is an audience theo
Read more

Attitude + Stream Publishing

Image
Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu
Read more