Newspapers- component 1B

How do the times and the daily mirror attract and maintain their audiences both locally and globally?

attraction= ways of trying to bring in audiences

maintaining audiences is essential for the newspaper industry as it ensures financial success by promoting brand success. british newspapers naturally primarily target a British, local audience, with an international audience mainly as an afterthought.

those who buy the times and daily mail abroad are typically british audiences living in other countries. 

how do these newspapers keep getting british audiences to read them?


The times:
  • front page over includes focal image of Theresa May- Uk audience will recognise the prime minister.
  • front page headline is linked to UK politics "brexit"- this will only appeal to a British audience as it directly affects them. 
  • skyline down the front page demonstrates things interesting to uk citizens such as "home- school register", this would only appeal to people living in the uk as international countries won't care about homeschooling in the UK.
  • Page 3 is soft news about cricket world cup- this could appeal to a middle class british audience as this sport is linked with those of a higher class. However, it could also appeal to a global audience such as those in India as cricket is a commonly played popular sport in India. 
  • consistent presentation of dominant ideology. broadly pro brexit and supportive of May's government. The times will shift their ideology in order to suit their audience. an industry dominated by profit and power.
  • subscription- an offer for three months for the price of one, audiences are encouraged to subscribe to the times. they can save up to 80p a day however, it requires setting up a direct debit.
  • how is the times a British newspaper for British people? heavy focus on uk politics such as brexit on the front cover.
  • set edition: "shock waves around the globe" not only covers Trump's inauguration from an international perspective, but reinforces to its readers that something international will indeed effect them- a postcolonial attitude towards America- cover is very polysemic, its unclear wether the times are for or against trump in this cover.
  • "the isis bride"- she's important to uk newspapers as she's a former british citizen, a particular emotive issue for british audiences, that encourages debate and discussion, encouraging audiences to buy every week.
  • "boy 7 electrocuted after climbing over a pub wall"- page 19, demonstrates the comparative lack of importance of the child. situated as less trustworthy than Mick Jagger, a well-loved celebrity, possibly sidelined because of his status as working class- child is dehumanised as they don't mention his name only call him "boy"- if it was a celebrity child killed then it would be on front page however, this boy is from a small, run down working class area implying that he's unimportant to the times because of his social class. 

The mirror:
  • "how top make the most of your gp appointment"- practical yet ridiculously common sense life advice, providing the audience with the gratification of information.
  • puzzle solutions- answer one day and the solutions of the puzzles are published the next day. this is created on purpose to attract the audience and manipulate them into buying the next paper.
  • codebreaker puzzle with a possible £75 prize, this gives the audiences some gratification.
  • "good food daily recipe to collect" encourages brand loyalty.
  • online comments on the mirror online allows audiences to share their own views and opinions that may be radically offensive: an excellent example of Shirky's theory.
  • the mirror cultivates a left wing ideology, constructing a left wing audience who show brand loyalty to the product.
  • Jordan pickford- a british goal keeper, involved in a street brawl, shown on front page cover. "if it bleeds it leads" (on front of the times too). important to a working class who are stereotypically interested by alcohol, football and fighting, cultivating the ideology of the target audience. 

set text: "US turns on itself at the ballot box" an example of metonymic language, it helps to simplify the situation of the working class audience, as its not the us itself that voted but the citizens of the us. 

Comments

Post a Comment

Popular posts from this blog

Target audience for Assassin's Creed III: Liberation

Pen portrait for the target audience for Assassin's Creed III: Liberation (age, gender, class, lifestyle, cultural capital…) Age: 14-20 Gender: Male Class: Working class Lifestyle: Student Cultural capital: Nerd- no cultural capital Merchandise Some items of merchandise will only appeal to a niche audience  Fan's way of demonstrating to the world that they're a hardcore fan of the video game.  How does Assassin's Creed III: Liberation ands UBISOFT use technology to maximise audience consumption and to ensure sales? Social media promotion  Rereleases of the game on more consuls (play stations, ps3, pc etc). Trailers What happens if you play too many video games? Attitude towards things/ other people change- e.g: if you play too much grand theft auto you'll become violent. Square eyes You become antisocial, developing an inability to interact with others in real life. You'll become stupid  This is an aud...
Read more

Riptide (intertextuality)

Image
How does the video to Riptide encode feminist ideology? Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Many shots of women in stereotypical male clothing (low angle mid shot of a woman holding arms in a gesture that connotes power). Mid shot of blonde woman bound in mise-en-scene of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as the "weaker sex" (connotative of "being tied down" with maternal responsibilities etc).  The video lacks anchorage which forces the audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not ok. Its an ironic representation of patriarchal hegemony (mid shot of man standing in front of woman with a torch in an ex...
Read more

Attitude + Stream Publishing

Image
Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu...
Read more