Newspapers- component 1b

How do specific processes of production, distribution and circulation shape the times and the mirror?
the times
  • owned by news UK, a subsidiary (a company owned by another company) of news international, an enormous media conglomerate.
  • long established, a british institution est. 1785.
  • circulation 2019: 417,298
  • compact format, easier to read
  • vertical integrated industry (multiple industries)
  • currently £1.80
  • daily newspaper 
  • right wing
  • middle class, older audience
  • broadsheet

the daily mirror
  • tabloid newspaper
  • working class audience 
  • owned by reach plc (previously known as trinity mirror)
  • founded in 1903
  • circulation 2017: 587,803 (higher than the times).
  • sister paper: sunday mirror
  • reach plc also publishes a range of local newspapers- diversification
  • "the intelligent tabloid #madeuthink"
  • price 80p

knee jerk reaction:
  • both these newspapers are mass produced and mass circulated for a mass audience.
  • both newspapers have an extremely short production cycle, meaning larger emphasis on quantity than quality
  • both are examples of a highly specialised industry.
  • hierarchal structure with editors, journalists, designers and printers.
  • tend to be owned by massive multinational corporations, with an interest in profit and power.

the times- tuesday april 2nd
  • front page headline story "brexit". its front page news as it is targeted towards a british audience.
  • main focal image featuring theresa may and jeremy corbin, eye catching for audience, also gives us the implication that the front page story is linked with uk politics.
  • no main image for second page only lexis and language- middle class audience no need to attract audience with images only lexis- more reading.
  • whole section on brexit news- 2 double page spreads and a single page.
  • whole page adverts
  • section on world news targeting a wider international audience
  • health section 
  • holiday section- luxury holidays 
  • arts, tv, business sections.
  • mind games section such as sudoko
  • advert for first class train journey from London to Finland for £3k- typical for a middle class holiday: newspapers make money through advertising revenue, reach of advertising is vast.
  • article: opinion editorial piece on gin and tonic "speaking to: unto power of a nice gin and tonic"- gin and tonic is given middle class connotations.the middle class audience will feel gratified by this article.
  • page 3: usually soft news- focusing on cricket (a middle class sport).
  • Kidney beans vs lentils: very soft story- demonstrates middle class audience.
  • big focus on brexit and uk politics, demonstrating its newsworthiness to the mass target audience. An industry driven by profit and power.
  • average level of reading comprehension for the times is 15 years old, slightly above national average, demonstrating an educated, middle class audience.

the daily mirror tuesday april 2nd
  • brexit headline
  • small image of theresa may, not a focal image- she's not as important
  • soft news- focusing on celebrities and gossip (page 3, Alesha Dixon in revealing dress).
  • whole political problem written in three words "mps choose... nothing," short title implying target audience are uneducated or from lower class background. implies working class audience. 
  • double page spread on brexit- main image shows badly photoshopped image of theresa may with focus on her ruining the economy, targets a working class audience and demonstrates an anti right wing ideology.
  • mcdonald's monopoly advert on front page- working class.
  • large working class audiences, promotion of gambling, bingo and the national lottery.
  • week getaway to beindorm for only £249.
  • tips for a good night's sleep: soft news, and appealing to a mass audience. Cyclical, reoccurring news story.
  • front page skyline on mick jagger suggest a need to cater for a mass audience, suggests older target audience as younger audiences might not know mick jagger.
  • 80% of sports coverage devoted to football- a very working class game, appeals to a mass audience as its hegemonically accepted that football is the UK's number one sport.
  • Lexis- use of slang and informal lexis, designed to appeal to as many people as possible (a mass audience)- average reading level of newspapers like the sun is 8 years old, similar average reading level applies for the daily mirror.

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