video games- component 1, section B
Key terms:
Distribution: how a media product is received and gets to the audience.
Globalisation: interconnectedness of the world coming together.
Convergence: the coming together of perviously separate media industries.
Horizontal integration: where a corporation owns another corporation in the same industry.
Vertical integration: when a media institution buys a business in different stages of production.
Institution: a company with its own identity.
Synergy: when two things work well together.
Digital technology: any technology that involves a computer.
Multimedia integration: the use of digital technology to bring together different industries.
Conglomeration: where one business buys out another business to form a big business.
Explore how ownership has shaped assassins creed III liberation?
Plan:
- Owned and produced by Ubisoft montreal- they produced all assassins creed video games.
- Available on playstation Vita 2012- a poorly performing console.
- PEGI 18- only suitable for adults, implying the game has mature contexts and themes.
- multi platform release- re-released for home consoles.
- the regulation in the video game industry is confusing and ineffective
- re- released twice, in 2019 for the second time.
- heavily criticised and underperformed- 600,000 copies sold (not enough for a high production game).- shows that Ubisoft are a major producer, who produce high budget games with high production values.
- trailer- looks more like a mainstream theatrical film trailer.
- Latest assassins creed game gives out assassins creed 3 as a bonus item- used to promote newer products and encourage audiences to buy.
- both niche and mainstream
- hasn't sold as many copies as the past games that include white male protagonist- maybe target audience don't like the idea of playing as a black woman.
- high budget mainstream, major label game.
- released on a portable playstation vita- means you can carry it around, making it more immersive.
- has subtitles in many different languages as it is a high production value game.
- released in japan as assassin's creed: lady liberty. game has been twisted to appeal to a Japanese audience, localisation.
Assassins Creed 3: liberation poster:
- cover tries to hide the fact that the character is a woman- mes of hat hides her face, mes of outfit is typically masculine.
- this game is trying to appeal to a mainstream male audience.
- selected a mixed race woman.
- this is a straightforward cover, targeting a mass audience.
- repetition of genre conventions.
The silver case: the 25th ward:
- no recognised logo like Ubisoft
- not mainstream- very indie.
- characters look east asian, may put off some western audiences.
- logo goes through the characters faces
- game is called the silver case: 25th ward but is written the other way around- to confuse audience.
- cover is black and white- very low production values.
- cover is misleading- image of a woman holding a gun suggests that this is an action game similar to some mainstream ones where characters fight with one another- it isn't an action game but a text based graphic adventure game.
- low production values- only has subtitles for two languages- english and Japanese.
Explore the ways in which audiences can use and take pleasure from video games (make explicit reference to assassin's creed III: liberation)
- idea of beating a challenge, they can be challenging
- levelling up, getting through a hard level
- play with friends- interaction
- fandoms- communities come together, people can make friends from video games through playing and going to fan events such as conventions.
- escapism- escape reality and do things that you wouldn't be able to in real life such as murder, climbing stuff, free running, exploring etc you can explore notre dame cathedral , data could be used to help rebuild the cathedral.
- part of a franchise- those who liked previous assassin's creed games will want to buy this one.
- this game has high production values- people will be willing to pay to play a game that looks, sounds and feels good.
- soundtrack is out for sale- targets a very niche specialised target audience.
- allows audiences to identify and play as a black woman- could appeal to a wider female/ poc target audience.
- breaks 4th wall- postmodern, simulation
- information- historical info, eg when climbing up buildings like notre dame, audiences can learn more about architecture.
- cultural capital of ownership- buy a special edition
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