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Task one- Codes and Conventions (Rita ora magazine)

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Headline/ title: Name of the artist, so audience imminently knows who the article is about. Standfirst/ kicker: All written in red to stand out in contrast to the black and white. Pull quote: No pull quote. Body/ body copy: Text (apart from headline and captions)- all in grey and small font. Main image: Long shot of Rita ora in the middle of the page. Captions: No captions (unconventional for a magazine). The ideology of the producer is rebellion. This is encoded through the mise-en-scene of her costume. She is wearing a leather jacket, which is often associated with the punk genre as well as 

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Names: Age: 19 Key ideology: Costume: Urban, vintage, retro. Place of origin: working class city. Style: Edgy. Props:

Key Assessment (June)

Revision for mock exam Sonia livingstone &peter lunt (key theory 13)- regulation. Newspapers can't use slander, online however, its different. David Hesmondhalgh (key theory 14)- cultural industries Media producers try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products. e.g: through use of stars, genres and serials. Key terms: Distribution- how producer gives product to audience. Production- how product is made. Circulation- Number of copies printed. Jargon- subject specific language. Technological change (internet) vs printed newspaper Printed newspapers have a lower circulation than before (18% lower for daily mirror). Advantages of Print based media: Employs more people. Not reliant on technology. Disadvantages of print based media: Circulation costs money Distribution costs money.  People have to leave their house to buy it. Younger generations access ev...
Regulation: Must complete an individual cross-media production, applying your knowledge and understanding of the theoretical frame work (media language, representation, media industries, audiences). Create an original music video to promote your new artist or band. Length 3mins- 3mins and 30 seconds. Wie range of camera shots, angles and movement to interpret the music and lyrics of the song. Minimum of 2 filming locations. Shots of artist or band to establish a clear identity/ image. Performance footage (lip singing). Representation of at least one social group (e.g: young people, the elderly, black people etc). Needs to have a clear structure with an element of narrative. Every shot needs to be in focus. Graphics depicting the original name of the artist/ band and title of the track. Use media language to demonstrate intertextuality and/ or generic hybridity (mix things up- elements of two different genres. Or something unconventional). Convey a complex representa...
That B.E.A.T (Bagheri, 2012) Why did Beyonce use footage from this short documentary for Formation? To represent the culture in New Orleans. To save time and money. Allows Beyonce to explore aspects of African American culture. B.E.A.T is open and inclusive, while formation is exclusive and aggressive. Hyperreality- beyond reality. Term developed by Jean Baudrillard. This refers to the idea that representations within media texts are more real than which they represent. Some of these representations are simulacrum . This refers to a representation of something that no longer exists, or something that never exists.  Idea that life is boring but the media product that represents certain events makes it more interesting.  Key theory 5: Postmodernism- Jean Baudrillard. "It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real." Bricolage- A media product that combin...

Formation- Beyonce

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Conflict in the Formation music video: MES police car with B sitting on top of it symbolises rebellion, which is further anchored by her carefree and powerful facial expressions. Intertextual conflict- police persecution of black people. Hanging out of car, conflicts with B's calm facial expressions. Contrasts between poor, dilapidated neighbourhood and rich antebellum house.  B is wearing an antebellum dress (she's dressed like a slave owner's wife). This signifies cultural appropriation, but also demonstrates B's power over the past. High key spotlight in empty pool, shorts, cop tops, loose afros and big glasses (70's style). Context: Formation is the lead single for the album Lemonade. It describes racial tensions in America and also draws historical parallels with references to racism and slavery. How does dance encode meaning in Formation? Middle finger symbolises a rebellion against slavery. The jewels she is wearing suggest wealth. Beyonce...

Representations in music videos

Representation: What is it? Why should we care? -the way a producer represents a person, group, place etc. -it allows the audience to make sense of the world. -consistent exposure to certain stereotypes can cultivate different ideologies. -self fulfilling prophecy. Nicki Minaj- Anaconda (2014). (Representation of black women- bme, black minority ethnic). Long shot of reveals black women being sexualised, wearing little clothing (scantily clad). High angle shot of Nicki and two other women in a sexualised pose, looking into the camera. Set in a jungle- represents a message that black women are wild. Jungle= wild and uncivilised. Representation of a stereotypical black woman body type (curvy). She adopts a stereotypical housewife role in the kitchen. She subverts the housewife stereotype by sexualising food- implies black women are sexually promiscuous .  Lil Pump- Gucci gang  (Representation of young bme Americans). Mise-en-scene of the tiger suggests t...