That B.E.A.T (Bagheri, 2012)
Why did Beyonce use footage from this short documentary for Formation?

  • To represent the culture in New Orleans.
  • To save time and money.
  • Allows Beyonce to explore aspects of African American culture.
  • B.E.A.T is open and inclusive, while formation is exclusive and aggressive.

Hyperreality- beyond reality.
  • Term developed by Jean Baudrillard.
  • This refers to the idea that representations within media texts are more real than which they represent.
  • Some of these representations are simulacrum. This refers to a representation of something that no longer exists, or something that never exists. 
  • Idea that life is boring but the media product that represents certain events makes it more interesting. 
Key theory 5: Postmodernism- Jean Baudrillard.
"It is no longer a question of imitation, nor duplication, nor even parody. It is a question of substituting the signs of the real for the real."

Bricolage- A media product that combines lots of different elements from different time periods and styles. 
  • The ideology that time has changed over the past 100 years.


Key theory 11: theories around ethnicity and post-colonial theory- Paul Gilroy
  • Colonialism- one country takes over another and forces their culture on them. 
  • It also means saying you're better than someone else (hierarchy).
Racial hierarchies and othering
What societal benefits might there be to establishing racial hierarchies and the othering of ethnic minorities?
  • It is another method of establishing hegemonic control.
  • Binary opposition can help make sense of the world.

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