Task one- Codes and Conventions (Rita ora magazine)




  • Headline/ title: Name of the artist, so audience imminently knows who the article is about.
  • Standfirst/ kicker: All written in red to stand out in contrast to the black and white.
  • Pull quote: No pull quote.
  • Body/ body copy: Text (apart from headline and captions)- all in grey and small font.
  • Main image: Long shot of Rita ora in the middle of the page.
  • Captions: No captions (unconventional for a magazine).
The ideology of the producer is rebellion. This is encoded through the mise-en-scene of her costume. She is wearing a leather jacket, which is often associated with the punk genre as well as 

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