Representations in music videos

Representation: What is it? Why should we care?
-the way a producer represents a person, group, place etc.
-it allows the audience to make sense of the world.
-consistent exposure to certain stereotypes can cultivate different ideologies.
-self fulfilling prophecy.
Nicki Minaj- Anaconda (2014).

  • (Representation of black women- bme, black minority ethnic).
  • Long shot of reveals black women being sexualised, wearing little clothing (scantily clad).
  • High angle shot of Nicki and two other women in a sexualised pose, looking into the camera.
  • Set in a jungle- represents a message that black women are wild.
  • Jungle= wild and uncivilised.
  • Representation of a stereotypical black woman body type (curvy).
  • She adopts a stereotypical housewife role in the kitchen. She subverts the housewife stereotype by sexualising food- implies black women are sexually promiscuous. 

Lil Pump- Gucci gang 
  • (Representation of young bme Americans).
  • Mise-en-scene of the tiger suggests that ethnic minorities are angry and aggressive.
  • Set in a school- the tiger and bags of weed connote rebellion.
  • Mise-en-scene of clothes and cars suggest wealth.
  • Escapism is shown in the massive bags of weed- unrealistic.
  • Use of close code (slang).
  • Gesture of the eye roll from bme students suggest that they are bored, don't care and are being disrespectful.
  • The females are wearing a lot of make up and mini dresses in school implying that they don't follow rules.
  • The gesture of Lil Pump throwing a bag of weed at an old white female teacher creates a binary opposition between criminality and the law.
  • The whole video is about breaking the hegemonic systems of power.

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