Formation- Beyonce

Conflict in the Formation music video:

  • MES police car with B sitting on top of it symbolises rebellion, which is further anchored by her carefree and powerful facial expressions.
  • Intertextual conflict- police persecution of black people.
  • Hanging out of car, conflicts with B's calm facial expressions.
  • Contrasts between poor, dilapidated neighbourhood and rich antebellum house. 
  • B is wearing an antebellum dress (she's dressed like a slave owner's wife). This signifies cultural appropriation, but also demonstrates B's power over the past.
  • High key spotlight in empty pool, shorts, cop tops, loose afros and big glasses (70's style).
Context:
Formation is the lead single for the album Lemonade. It describes racial tensions in America and also draws historical parallels with references to racism and slavery.

How does dance encode meaning in Formation?
  • Middle finger symbolises a rebellion against slavery.
  • The jewels she is wearing suggest wealth.
  • Beyonce confronts the camera in a direct address.
  • Her repetitive, aggressive head movement suggests she's given up on dancing. It also shows her "i don't give a fuck" attitude.
  • Polysemic- multiple meanings in the video.
  • Mid shot of B hanging out of the car symbolises her care free attitude.
  • Long braided hair conflicts with loose afro hair.
  • Her movements are quick and violent, connoting power.




























Comments

Post a Comment

Popular posts from this blog

Riptide (intertextuality)

Image
How does the video to Riptide encode feminist ideology? Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Many shots of women in stereotypical male clothing (low angle mid shot of a woman holding arms in a gesture that connotes power). Mid shot of blonde woman bound in mise-en-scene of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as the "weaker sex" (connotative of "being tied down" with maternal responsibilities etc).  The video lacks anchorage which forces the audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not ok. Its an ironic representation of patriarchal hegemony (mid shot of man standing in front of woman with a torch in an ex
Read more

Target audience for Assassin's Creed III: Liberation

Pen portrait for the target audience for Assassin's Creed III: Liberation (age, gender, class, lifestyle, cultural capital…) Age: 14-20 Gender: Male Class: Working class Lifestyle: Student Cultural capital: Nerd- no cultural capital Merchandise Some items of merchandise will only appeal to a niche audience  Fan's way of demonstrating to the world that they're a hardcore fan of the video game.  How does Assassin's Creed III: Liberation ands UBISOFT use technology to maximise audience consumption and to ensure sales? Social media promotion  Rereleases of the game on more consuls (play stations, ps3, pc etc). Trailers What happens if you play too many video games? Attitude towards things/ other people change- e.g: if you play too much grand theft auto you'll become violent. Square eyes You become antisocial, developing an inability to interact with others in real life. You'll become stupid  This is an audience theo
Read more

Attitude + Stream Publishing

Image
Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu
Read more