noura media

Industry theories Curran and seaton- power industries, media industries owned by a small amount  of people so the same ideologies are presented to the audience. Conglomeration- where one company buys out other companies in order to become larger and eliminate competition. David Hesmondhalgh- media industries:  vertical integration- where an organisation acquires another organisation "up or down" in the production chain. example, paramount pictures own showcase cinemas.  Horizontal integration- where an organisation buys others in the same sector (stream publishing focuses purely on magazines.  Digital/ multimedia integration- they buy into other related areas of cultural industry production to ensure cross production. Livingstone and Lunt- regulation. How have the films you have studied been shaped by economic factors? knee jerk reaction (first reaction to it) Both I Daniel Blake and Straight outta Compton have been influenced by economic factors, with

Component 1: section A- unseen texts Section B- industry and audience Component 2: -tv -online media -magazines Component 1 section A (45 min) Explore the ways in which these adverts use representations to position audiences (use as a plan- each point being a paragraph) make references to: how groups are represented intertextuality genre conventions viewpoints and ideologies Us- official trailer (make notes on how it creates meaning and representations) black people listening to hip hop- stereotype music- create tension, conventional of horror genre. violin scratching noise- conventional of horror genre white rabbits- unconventional of the horror genre as they're associated with children's tv. mise-en-scene of setting- big house in suburbs, subverts the stereotype that African Americans live in the hood. codes: white rabbits are symbolic of childhood, knives are symbolic of murder- associated with slasher sub-genre. subversive symbolism of rab

To what extent do Zoella and Attitude reflect the social and historical context of the time when they were made? [30] In this essay, i am going to explore to what extent zoella represents historical and social contexts of her time by analysing her blog, zoella.co.uk and some of her youtube videos such as "the zoella apartment tour". I will be doing the same with Attitude online, looking at different articles from the magazine to see how the magazine reflects social and historical contexts of its time. Attitude magazine reflects the social and historical context of the time it was made to some extent. This is because it subverts heteronormativity. The online magazine is targeted towards the LGBT community, more specifically homosexual males as it includes sexualised images of stereotypically attractive men with little clothing and articles to do with gay icons such as lady gaga and Kylie monogue as well as a whole section selling theatre tickets. The producer choose t

How are audiences grouped and categorised foe this industry? think age, gender, class and lifestyle. In what ways can audiences use attitude to reflect their identity and cultural capital? Wider audience- working class audience online and middle class audience for the magazine. "Mother faces backlash after claiming being gay is a choice"- she is represented as the antagonist as she demonises gay people- this site is ideologically biased as its LGBT centred. Attitude is very opinionated. it has a simple ideology- there is one way to be gay.  "the weeks hottest clothes and accessories" article- trousers for £850 implies that the target audience are well off. theres a mixture of high street and high end fashion. clothes are bold and bright, making the assumption that guy men are flamboyant and obsessed with their image. the producers are reinforcing gay stereotypes in order to build an audience. audiences can build their identities with this article as theres

Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu

how are gay men represented on attitude online? men are sexualised- attractive men used as models with abs and six packs body confident- article about 80 year old man showing off his body confidence- aspirational to readers, also binary opposition with most men shown in the magazine who have abs. conformity to stereotypes- vain, they care too much about beauty and fashion (e.g in the active section theres an emphasis on weight loss and muscle definition). a focus on aesthetics represented as vulnerable- references to the "coming out" narrative. hypersexualised - beyond sexualisation, most images of men in the magazine are hypersexualised, big focus on openness and "out-there" sexualisation.  the magazine and website have a definite target audience, and may go "hidden" in the general populace. article on gay rugby team focusses on the team's body image as opposed to their supporting prowess, again reinforcing an emphasis on aesthetics. extrav

target audience- male, gay and british. sans serif font has more serious connotations- straightforward. it also has more masculine properties. the focal image shows a young male dancing. colour scheme: blue, white, red the basic straightforward colour scheme connotes a neutral, informative, clear and easy to read structure/ writing. headlines are all in upper case letters- to grab attention of the audience.  "opinion" -it is a folio, a collection of papers, tells you what section of website you're on. what makes the story gay? male west end dancer- stereotype for gay males to be dancers in the west end. they also have a large male homosexual audience in the west end.  anchorage of the title is quite feminine "struggling with my body image" from a hegemonic perspective in society women struggle with their body image more than men. #QueerAF younger target audience as there is internet slang used in the hashtag. re-appropriation - taking a word th

Zoella is a hyperreal construction of zoe suggs, her producer, friends etc. what kind of person spends 12 hours a day watching youtube? someone lonely, with no life obsessive- usually watches videos like conspiracy theories (mental health issues) addicted youtube is trying to cultivate hyperengagement  "people who spend their lives on YouTube effect recommendations more"- Guillaume Chaslot To what extent does the UK government have the right to intervene in the creation of online media? They should be able to intervene in the creation of online media as online media can have a real life mental health issue. How do other countries regulate online media? china have regulated online media, they have banned some sites.  

Same font- handwritten, cursive serif font- implies she's laid back, cute and on threatening White outline suggests she's the focal image. Every other vlogger uses this technique as its simple and effective. Same facial expression- smiling and happy. Mentions brand names (e.g: asos haul)- form of marketing and promotion to increase her revenue. Her name is mentioned in every video. Angle of her head is titled- cute posture to get more views. The audience no longer exists. All that remains is a hyperreal construction forged by algorithms.  Zoella is not targeting an audience but using algorithmic practice to target a theoretical machine fabricated audience. Clickbait How does clickbait work? How is it different from different adverts? Used to help improve people's self esteem (aviation quiz ad- makes audience believe they are as intelligent as a pilot, working class audience). Low production value- image of blonde celebrity looks old an