• Same font- handwritten, cursive serif font- implies she's laid back, cute and on threatening
  • White outline suggests she's the focal image. Every other vlogger uses this technique as its simple and effective.
  • Same facial expression- smiling and happy.
  • Mentions brand names (e.g: asos haul)- form of marketing and promotion to increase her revenue.
  • Her name is mentioned in every video.
  • Angle of her head is titled- cute posture to get more views.

The audience no longer exists. All that remains is a hyperreal construction forged by algorithms. 

Zoella is not targeting an audience but using algorithmic practice to target a theoretical machine fabricated audience.


Clickbait



  • How does clickbait work? How is it different from different adverts?
  • Used to help improve people's self esteem (aviation quiz ad- makes audience believe they are as intelligent as a pilot, working class audience).
  • Low production value- image of blonde celebrity looks old and cheap- caption leaves it a mystery, we do't know what the clickbait story is about.
  • Word "crazy" is a hyperbole- used to attract the audience.
  • Stereotypes of Russia to get people to click on the link.
  • =

 

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