Attitude online- initial analysis


  • target audience- male, gay and british.


  • sans serif font has more serious connotations- straightforward. it also has more masculine properties.
  • the focal image shows a young male dancing.
  • colour scheme: blue, white, red
  • the basic straightforward colour scheme connotes a neutral, informative, clear and easy to read structure/ writing.
  • headlines are all in upper case letters- to grab attention of the audience. 
  • "opinion" -it is a folio, a collection of papers, tells you what section of website you're on.
  • what makes the story gay? male west end dancer- stereotype for gay males to be dancers in the west end. they also have a large male homosexual audience in the west end. 
  • anchorage of the title is quite feminine "struggling with my body image" from a hegemonic perspective in society women struggle with their body image more than men.
  • #QueerAF younger target audience as there is internet slang used in the hashtag.
  • re-appropriation- taking a word that is being used against you and taking hold of it, such as the word "queer."
  • mise-en-scene of costume has old school musical connotations like "singing in the rain."
  • social media icons- link that takes you to attitudes different social media pages.

  • focal image of homosexual male anchors the gay audience.
  • stereotypical attractive homosexual male, appeals to target audience.


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