noura media

Charity advertising  What is the purpose of a charity advert? A way to make the audience feel guilty and help. How do they work? They try to get support from the public and establish a cause. What mode of address do they take? They use direct adress to make each individual feel personally responsible to help. They also use visual codes to make people feel sympathetic.  What conventions do they demonstrate? They use a soft, sympathetic voiceover and sad music to make the audience feel like they must donate. They also show clips of poor people or someone with a disease etc.. How do they position the audience? They make the audience feel guilty but also grateful for what they have, therefore making the audience want to donate. NSPCC-"Open your eyes" advert They use names of children to make it feel more personal. The advert is in black and white, giving it a gloomy, depressing vibe. The helpline number is repeatedly mentioned and placed on the screen. (

Gender and identity Anchor Spreadable Butter advert: Target audiences: Older people. Young people. Families. Elderly people with dementia. Grandparents and their grandchildren. Jamaican/ Caribbean (stereotypically they like cooking).  Appeals to lots of different groups. There is a representation of a close family, this is shown with the two siblings and the mise-en-secene suggests closeness in the pictures on the fridge.  Pot Noodle- "You can make it." Targeted towards poorer people who dream big. Teenagers.- represented in the mise-en-scene in the protagonist's room Families. Boxers. People with busy lives. People who don't like cooking. Working class- Protagonist is from up north where its stereotypically poor and rough.  There's a big family all supporting the main protagonist. The tatty walls in his room show a stereotypical working class teenager. The family are all dressed in tatty, worn clothes. One of the women

Introduction to representation Key theory 6- Stuart Hall (theories of representation). To present- To show To represent- To show something again. (The ways in which a media product constructs the world and aspects in it, including social groups, individuals, issues and events). Lint Lindor advertisement "do you dream in chocolate?" Soothing music in the background (relaxing and not too loud) Almost like classical music- this emphasises the classiness of the advert and the product. The voice over woman has a calm voice and a well spoken, posh accent. There is a close up of the chocolate in slow motion, making people crave the product. It also makes chocolate look pure and clean. Advert seems sexual because the woman is in bed, the lights are dim, the voice over sounds sexual and soothing and she has a look of pleasure on her face (Using sexual imagery will make people feel like they don't need a man/ woman/ sexual partner but chocolate). There

Ideology Ideology- the beliefs and values of a media text. Function of an advert- to promote a product/ service to make us want it in our lives and feel like our lives are lacking something without the product/ service.  It can also be to promote different types of people. Producer- The maker of a media product.  Dominant ideology- Set of ideas/ culture that is most common or widely accepted in a society, however, it can change over time. What is the ideological signification of the choice of focal image in this advert? She is hugging the product showing that she's happy to be cleaning. She is well dressed and is smiling, implying that this woman wants to clean. The advert only shows women meaning that they think women want to clean instead of men and makes it seem like cleaning is only a female role. 1970's Maybelline product The ideology in this advert shows that make up is something that women need in their lives to look more feminine and attract men. The

Z-line- The way you see/read the text (in a "z" shape). Rule of thirds- the idea that an image is split into 3x3 squares. Headings and sub-headings-   A title at the top of a page showing what something is about. Serif font-   A type of font that looks like this   (its more professional and formal). Sans-serif font- A font that looks like this  (its less professional and its informal). Lexis-  The choice of language being used. Mode of address- The way text communicates with an audience. Wash product advert from the 1950's This advert seems stereotypical, claiming that it's women  in particular that like to buy washing products. This shows that they think all women are stay at home moms who love cooking and cleaning etc. It shows sexism and proves that they don't care about equality. The woman in the cartoon is hugging the product, showing that she loves it  and holds it close to her like its her child. This advert is aimed at women because

Advertising Print Codes and conventions- codes are systems of signs, which create meaning. There can be two types, technical and symbolic. Technical codes are all the ways in which equipment is used to tell a story in media text. Layout and design Composition Images/photographs - camera shot type, angle, focus Font size, type of font (e.g. serif/sans serif), colour  Mise-en-scène – colour, lighting, location, costume/dress, hair/make-up  Graphics, logos etc. Language – slogan/tagline and copy  Anchorage of images and text Elements of narrative Moving image Codes and conventions Camera work – framing, shot types, angle, position, movement Editing – pace, type of edits, continuity/montage Structure/narrative Sound – music/dialogue/voiceover  Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up  This advertisement is selling a designer bag. They use a famous actress to attract people's attention. they have two pictures, one showing an