Ideology

Ideology- the beliefs and values of a media text.

 Function of an advert- to promote a product/ service to make us want it in our lives and feel like our lives are lacking something without the product/ service. 
It can also be to promote different types of people.

 Producer- The maker of a media product. 

 Dominant ideology- Set of ideas/ culture that is most common or widely accepted in a society, however, it can change over time.
What is the ideological signification of the choice of focal image in this advert?

 She is hugging the product showing that she's happy to be cleaning. She is well dressed and is smiling, implying that this woman wants to clean. The advert only shows women meaning that they think women want to clean instead of men and makes it seem like cleaning is only a female role.


1970's Maybelline product

The ideology in this advert shows that make up is something that women need in their lives to look more feminine and attract men. The model used is attractive, making people believe that if they wear make up then they will look attractive too. It shows that in order to look good, women have to buy that product in particular. 

 The quote "keep your eyes in line...", implies that if you don't wear make up then you'll be disorganised and disobedient. The tone of this quote almost seems like women HAVE to buy the product wether they want to or not. 

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