noura media

How (and why!) have stereotypes in this media product been used both positively and negatively? mistakes left in the video: positive as it creates authenticity, makes her seem more down to earth and real. negative as it makes her seem lazy, unprofessional and clueless (stereotype often linked in with women). fairy lights in her website: stereotypically girly but is positive as it appeals to her target audience of young girls. can be viewed as basic- negative stereotype as there's nothing special or authentic about her. Zoella is conforming to hegemonic standards  Zoella's target audience is precise and specific. The zoella apartment video How are women constructed in this video? over enthusiastic and happy- always smiling- it looks fake. man in the video is included in the video for the female gaze, to be looked at and admired by heterosexual women.  video is made for people who watch her other videos (existing fans would understand inside jokes and know sh

semiotic analysis of zoella.co.uk: less sexualised pink colours- symbolic of something girly and childlike (might appeal to a younger female audience 10-14). sans serif font- informal, more friendly, basic, easy to read also suggests a young, uneducated audience. aspirational all titles are in capital letters making it easy to see, read and understand. lexis- very basic, appeals to specific primary audience. "dreamy bar carts"- a bad influence to the main target audience (10-14 year old girls) however, it may be aspirational to them.  hyperreal representation of alcohol- there to look aesthetically pleasing rather than to be drunk.  hyperlink to other websites (e.g: oliver bonas)- distracts audience from the zoella website. rabbit hole- going beyond the main website to another one.  structure- easy to navigate. user experience-  "cult beauty products"- lexis understood by make up fans. zoella is targeting a mass audience-  the string of fairy ligh

Zoella has rebranded herself to Zoe Suggs. How to textually analyse a website: Homepage and other pages Codes and conventions Layout and design Composition Font size, type of font (e.g. serif/sans serif), colour  Images/photographs - camera shot type, angle, focus Mise-en-scene – colour, lighting, location, costume/dress, hair/make-up  Graphics, logos Language - formal/informal mode of address? Anchorage of images and text Elements of narrative/structure around the site Interactive features Menu bar and navigation – structure and design of the site Terms to use in exam: Multimodality- many forms of communication. where media text communicates through text, images, sounds etc. An example of a multimodal form of media is film as it combines sound and vision. Hyperlink- A word you click on to go somewhere else. Hypermodality- leads us from place to place. Homepage- the main page of the website. Above the fold- when designing the website, it needs to be

Zoella Most popular beauty vlogger in the world (12 million youtube subscribers). Over 1 billion video views. She started in 2009. 28 years old- not the age she's cultivating in her videos. 147th most subscribed channel on youtube. She has a second account called "more zoella". 13.6 million twitter followers and 10.9 million followers on instagram.  Persona- another personality.  YouTube is self regulated. June faves- 2016 Nala- reference to a disney film, intertextual knowledge. Her facial expressions are extremely exaggerated to look expressive. She has a neutral british accent. Her vocal delivery is undulating (goes up and down). Her mode of address is direct and inviting, friendly. No swearing- she could be removed from YouTube. Frequent jump cuts- something that would be used in an amateur student film. She leaves in bloopers- to give a realistic aspect, increases level of authenticity. Talks about her leg feeling numb- unimportant but

Online media- media products distributed using the internet. Vlogging- the activity or practice of posting short videos to or maintaining a vlog. We are in the age of participatory culture, the audience have a direct connection to the producers when they're making a product. Vlogging has a younger target audience. Producers sell audiences. Vlogs are aspirational. Vlogs have the advantage that we are able to relate to the person. Vlogs have an unscripted narrative meaning they know exactly what they're going to say.  Authenticity- being real. This is one of the appeals of vlogging as they are real.  Hyperreality- more "real" than reality. Vlogs use a direct mode of address (the vlogger looks directly at the camera)- they break the fourth wall. Audience interaction- audience can interact with her by commenting on her vlogs. Do you understand your cat's behaviour? Pseudo science Why do people watch his channel? its more interesting than rea

Diversity and creativity in the media: Curran and seaton claimed that the media are controlled by a small number of companies driven by profit and power. They claimed that the concentration of media is limiting variety, creativity and quality and that if ownership of media can be more diverse this will help to create more varies and adventurous productions. The times- owned by news uk LNWH broadcasted by BBC sounds, owned by the BBC. LNWH has a growing audience as it went from being broadcasted once a month to twice a week, meaning it has become more popular. A media product needs to have authenticity. A way to do this is with hashtags, so other people can see it- a way of sharing something quickly. LNWH mentioned the hashtag on their show a lot, however, their fans don't seem to be using online media as they are older. Hashtags are an example of viral marketing. Allows people who aren't target audience or demographic to interact. Participatory culture