Zoella

Zoella

  • Most popular beauty vlogger in the world (12 million youtube subscribers).
  • Over 1 billion video views.
  • She started in 2009.
  • 28 years old- not the age she's cultivating in her videos.
  • 147th most subscribed channel on youtube.
  • She has a second account called "more zoella".
  • 13.6 million twitter followers and 10.9 million followers on instagram. 
Persona- another personality. 

YouTube is self regulated.

June faves- 2016
  • Nala- reference to a disney film, intertextual knowledge.
  • Her facial expressions are extremely exaggerated to look expressive.
  • She has a neutral british accent.
  • Her vocal delivery is undulating (goes up and down).
  • Her mode of address is direct and inviting, friendly.
  • No swearing- she could be removed from YouTube.
  • Frequent jump cuts- something that would be used in an amateur student film.
  • She leaves in bloopers- to give a realistic aspect, increases level of authenticity.
  • Talks about her leg feeling numb- unimportant but makes audience feel like they are there with her (authentic).
  • Childlike in he way she's always moving her mouth, looks confused, wide eyed and innocent.
  • Her mode of address is like a children's TV presenter- she's overly happy and overly welcoming.
  • Shed looks like a character from a disney show shown in mise-en-scene of her make up, eyes etc.
  • The preferred reading is that she doesn't give any sexual gratification as she is small, petite and childlike. As well as this, heterosexual men are not her target audience.
  • She doesn't sound 26 in this video as her voice is high pitched like a child.
  • The ideology that she is younger than she looks has been cultivated in this video.
  • Her teeth aren't perfect and she has the money to fix them but she doesn't in order to look more authentic and relatable.
  • She is more "cute" than sexually attractive this is encoded in the mise-en-scene of her baby hairs.

We are in the age of web 2.0- clear white backgrounds, tidy



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