BBC Radio

Exploring BBC radio

 Radio is a specialised industry (very different from video games, Tv- even produced differently).

How is the audience grouped? (Age, gender, class, social, demographic etc)

Issues with radio:

  • Need to use a radio (usually in a car)- they are outdated.
  • Sometimes there are problems with the signal- unclear or unavailable. 


On the BBC radio website, they rebrand their "BBC radio services" to "BBC sounds". Instead of using radio waves, they use digital technology to show podcasts online.

How do they make money as they have no adverts?
Its a public service broadcast, they make their money from the BBC TV license fee.

Swearing is acceptable in BBC radio but only after the watershed (9pm onwards).

The BBC is an institution, different from another radio show. The BBC has certain exceptions from audiences it provides us with quality entertainment because everyone has to pay for it.

The homepage is visually appealing with many different icons. Each profile/ thumbnail image represent the ideology or target audience for each podcast/ station.
The BBC offers audiences a wide range of podcasts and stations, each one targeting a different type of audience. (E.g: BBC radio 2 targets an older audience this is shown in the BBC radio 2 icon on the home page of an older white male, possibly in his 40's/50's).



  • Photograph of David Attenborough is used in the log in page, as he is a well known public figure in the UK, to show the audience that they are getting high quality entertainment for the £150 they are paying every year in tax towards the BBC. 



  • Intertextuality- TED talk is a different organisation to BBC but it has been included on a BBC radio 4e radio show. They've collaborated with TED talk. 
  • This TED talk is about "Creativity" targeted towards a niche audience.
  • BBC radio 4 and 4e focuses on talks to do with education, science and culture.
  • Features many intellects in the talks and scientists including Brian Cox. 
  • Its targeted towards an older audience (40 years and above) as it may be boring or uninteresting to a younger audience (they'd rather listen to music instead).
  • Primary target audience is possibly middle class.
  • Left wing target audience- we know this BBC radio 4 has many politically themed podcasts which are biased towards left wing political groups.



  • BBC radio one is the most popular/ mainstream BBC radio station. 
  • Focuses on music mainly mainstream pop and hip hip genres.
  • Includes latest hits.
  • Target audience is young people (13-27) as they tend to enjoy the mainstream pop and keeping up with the latest, trendiest hits music more than any other age group. Working class audience (many of which are young, probably students).
  • Often has club music- has connotations with youth/ young people.
  • Targeted towards a mass audience.
Regulation:
  • Livingstone and Lunt- regulation theory- it has become more difficult to regulate media products.
  • (Curran and Seaton also need to be looked into for regulation of radio shows)Regulation on the BBC sounds website- warning sign that the following text contains offensive language.
  • This regulation is ineffective as anyone can lie and say they are over 16 without needing to show proof.
  • Supports Curran and Seaton's theory that it is hard to effectively regulate media texts.

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