Ideology in practice and how adbusters interacts with its audience

Ideology in practice and how adbusters interacts with its audience:

Adbusters "buy nothing day" campaign.


  • This image furthers Adbusters' ideology against cultural capital.
  • Trying to get their point across that money doesn't buy you happiness. They have a negative view on cultural capitalism.
  • Adbusters is a luxury product (because the magazine is overpriced and the audience needs some knowledge to buy it). This shows that Adbusters is hypocritical because they are against the idea of people spending a lot of money on pointless things, yet their magazine is overpriced.
  • There are some issues in their ideologies against cultural capitalism.

Advantages of cultural capitalism (where people value expensive products and money):
  • By buying products, it allows people to support business owners and companies.
  • Makes people feel good about themselves.
  • Gives people their own identity.

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