Radio

Product context:

  • Late night women's hour is a spin off from the long running BBC radio 4 daily magazine program, women's hour.
  • Broadcasts once a month, late at night, presented by Lauren Laverne and features a number of female panelists.
  • Each episode focuses on a particular theme relevant to it's female audience.
  • Broadcasted Friday nights at 11pm.
  • Has a niche audience.

Late Night Women's hour:
  • Cultural- talking about Danish culture, food, social norms, inclusive.
  • British culture is expanding, the domestic.
  • Target audience- middle class, middle age women.
  • Digital culture.
  • Craft- homemade, handmade- domestic.
  • Food- home cooking, collective element (Danish).
  • Focus on Ikea, "i knew my marriage was over when he bought a wardrobe from Ikea"- snobby.
  • Home as a sanctuary- historical references, gender roles. 
  • Middle class- posh accents and big words (e.g: democratisation).
  • Lauren Laverne- Northern- working class accent but uses long, complex lexis.
  • Style of show= magazine show, deals with different subjects every week like a magazine.
  • Round table discussion- no one shouts over each other, it's professional and gentle (they laugh at each other's jokes and respect what they say).
  • Egalitarian- theres equality between the panelists and host. 
  • "Hygge"- danish word for being comfy, often repeated in the show.
  • "Winter mug"- they all agreed- very middle class. 
  • Mode of address is middle class, middle class women targeting a middle class female audience. e.g, being evicted is excited from a middle class perspective as its an "adventure"- working class can't relate."sofa surfing", "only 20 books"
  • It paints a utopia (new/ perfect world) for women.
  • Utopian solution- the idea that media creates the perfect world for the audience as their own lives are imperfect. 
  • The show can be viewed at sexist as theres only a female panel. As well as this, the show is about how much women love cooking, cleaning and talking about their emotions (stereotype).
  • They compare men and their "masculinity" to women and their "feelings"- binary opposition between the two genders, emotional women and hardworking men. 
  • Regulated by OFCOM.
  • The BBC is a PBS (public broadcasted service).
  • Remit- the BBC have to have a range of shows that target a range of audiences.
  • Nothing edgy or challenging about the show- they don't even talk about sex and sexuality.

  • Started in 1946 (after ww2)-  women show started then to pick morale back up as people were more depressed after war.
  • Stuff on cooking and cleaning- "how to hang your husband's shirt."
  • Used to start at around 2/3pm to fit around women's chores and picking up children from schools.
  • Was moved to BBC in the 70's as TV was becoming more popular and there was a diversification of audience.
  • Shown was seen as sexist towards both men and women. 
  • Show was criticised for being too middle class.

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