Assassins Creed Liberation 3 trailer & pegi

How does the assassins creed 3 trailer target a specialised and generalised audience?

  • Intertextuality at the end of the trailer- makes links to other companies like playstation, ps3, pegi18 etc. (this maximises profits as they'll make more money from featuring other brands).
    • Advertising the game before its released.
    • Black, female protagonists subverts the expectation that the target audience for video games is young, straight, white men. (an avatar/ player character/ main character).
    • New missions, new targets, new features (exciting for pre existing fans).
    • Common industry practice re release games to more popular consoles.
    • Tackles ideological issues on race, slavery and colonisation. A touchy subject for audiences, pushing boundaries, increasing word of mouth sales.
    • Intertextuality reference to jango unchained trailer- similar in the sense that there are shots of people hitting black slaves.
    • High quality graphics, locations and soundtrack- it has high production values, might appeal more to the niche audience.
    • Spin off of the main series.
    • Developed by UBISOFT montreal- they've developed the previous assassins creed games which have succeeded (minimises risk).
    • Multi platform release (for play station and ps3- not an exclusive game) this also minimises risk asa there will be a wider target audience. 
    • The trailer shares the conventions of a high budget hollywood film (diegetic voiceover, dramatic music, lots of action proairetic code- fight scenes, high quality production values).
    • Historical setting in all the creed games.


    According to Desmond Hesmondhalgh, it is essential for industries to minimise risk and maximise profit. Why does a video game like assassins creed 3 need to target a mass audience? how do they do it?


     How significant are economic factors in the video game industry? make reference to Assassins creed 3- liberation.

    •  In May 2019, the game will be re-released as a part of Assassin's Creed III Remastered for PlayStation 4, Xbox One, and Microsoft Windows.
    • It was re-released as the original version was unsuccessful- the original sales didn't meet the company's expectations. 
    • Mixed reviews about storyline and was not well critically reviewed.


    Pegi
    • Regulate video games, ELSPA used to regulate video games.
    • It is an advisory board, providing info for parents and video game users.- meaning anyone of any age can legally buy a game of any age rating.
    • No difficulty rating.
    • Legal for someone underage to buy a pegi18 game.
    • BBFC regulates some games because of the graphics- conventional of a movie. This is also because theres a long length of film/ graphics/ video footage.
    • People can easily buy video gams online by lying about their age- due to digital technology.
    • The regulation of video games in the Uk is ineffective as people lie about their age or get their parents to buy games for them.



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