The target audience for Humans:

Age: 31

Gender: Male

Nationality: British

 Location: London

Sexuality: heterosexual

 Demographic:

 Psychographic: anti social, doesn't know how to talk to girls, lack of communication skills

Socio-economic class: working class

 Occupation: Gamer probably works from home

 Hobbies: Gaming, reading comics, watching porn



Channels aren't sold to advertisers. The audience is sold to the advertisers in order for their viewing.

Television 
  • Genre codes and conventions 
  • Genre theory 
  • Genre fluidity
  • Camera work - framing and composition shot types, angle, position, movement 
  • Lighting and colour
  • Editing – pace, type of edits, continuity
  • Narrative construction, related to narrative theory
  • Sound – dialogue, music
  • Mise-en-scene – setting and location, props, costume/dress, hair/make-up 



  • Establishing shot of nuclear family (stereotypical; two parents and two kids) sitting around the table- creates aspirational audience for the 30 year old male audience.
  • Slow pan to the mise-en-scene of the breakfast table, easily identifiable scene for the middle class audience.
  • Close up shot of Laura's facial expression to establish her dislike of Anita- relatable situation for target audience who may debate weather or not to get a maid or cleaner.
  • "This is what breakfast is supposed to look like"- A low key dig at Laura, implying that she's failing to provide for her family and play the role of mother.
  • High key lighting
  • Sound- Anita's repetitive laughter.
  • Setting is unconventional of genre conventions as its set in a home but sci-fi is stereotypically meant to be set in space or a science lab etc.
  • Hermeneutic code- mysterious and confusing- two separate narratives that are happening at the same time, one is dystopian, the other isn't.
  • Provides a hyperreal fantasy aspiration for the middle class audience- a family sitting around the table, having breakfast.
  • MES of clothing- dressing gowns, unconventional of sci-fi but conventional of the sitcom genre.
  • MES- unconventional of the sci-fi genre, makes the show more interesting and can attract different target audiences.
  • Creates debates- argument between Laura and Matilda over Anita. 

Akta Manniskor- real humans (Swedish version of humans)



























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