Hand on your heart- Kylie Minogue

Uses and gratifications
How does it appeal to the audience?

  • It has a lot of bright colours and love hearts- could appeal to young women (age 12-13).
  • There are ideologies about love.
  • The mise-en-scene of her hair appeals to the audience, it could be aspirational to the target audience.
  • Mise-en-scene of her dress encodes the ideologies of the music video (this is shown in the heart on her dress).
  • Her movement and facial expression may appeal to a heterosexual male audience.
  • Constantly looking directly into the camera- direct adress.
  • Different colours can encode different meanings (E.g: red= angry, blue= sad etc).
  • Video doesn't anchor the audience because the visuals are completely different to the meaning of the song.

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