Audience pleasures, uses and gratification


What possible ways can audiences use or take pleasure from media products?

  • Sexual pleasure (e.g: finding a TV character attractive).
  • Aspirational (audiences aspire to be like certain characters).
  • Identification (audiences can identify with certain characters/ situations).
  • Social interaction.
  • Escapism (audiences sometimes want to escape reality, claiming that their lives are boring and missing something).
  • Similar lifestyles (Seeing people of a similar age, social situation and with similar ideologies to the target audience).


Use and gratifications for "prayer in c"

  • Mise-en-scene- bottle of tequila symbolises a fun and carefree lifestyle.
  • Use of graffiti symbolises rebellion and a youthful lifestyle.
  • Surveillance/ voyeurism- Pleasure of seeing young adults drinking and having fun/
  • Information- Berlin in summer, drinking alcohol and breaking the law is fun.
  • Sexual gratification- low angle mid shot of spinning girl in a short skirt positions audience in voyeuristic proximity, emphasises hegemonic role of women in music videos.
  • Social interaction- potentially gives inspiration for people planning a party.


















Rebecca black "Friday".

  • Heavily autotuned voice, even though exactly the same note is constantly repeated.
  • Lyrics are a monotonous description of daily routine "gotta have my bowl".
  • White, middle class kids.

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