noura media

Ideology in practice and how adbusters interacts with its audience: Adbusters "buy nothing day" campaign. This image furthers Adbusters' ideology against cultural capital. Trying to get their point across that money doesn't buy you happiness. They have a negative view on cultural capitalism. Adbusters is a luxury product (because the magazine is overpriced and the audience needs some knowledge to buy it). This shows that Adbusters is hypocritical because they are against the idea of people spending a lot of money on pointless things, yet their magazine is overpriced. There are some issues in their ideologies against cultural capitalism. Advantages of cultural capitalism (where people value expensive products and money): By buying products, it allows people to support business owners and companies. Makes people feel good about themselves. Gives people their own identity.

  The representation of women in adbusters is subversive. It subverts the traditional representation of gender  in magazines. An example of this would be the page in which Adbusters shows a catwalk in the lower image and a group of people behind barbed wire in the top picture. This subverts the norm of a magazine as it shows two images which are edited to show binary opposition. The gender norms are being subverted because it goes against the hegemonic ideas about gender (shown in the catwalk photo). The binary opposition between the two images could cause conflict. The bottom image is in colour, suggesting wealth and joy, whereas the top image is in black and white, suggesting poverty and misery. Images in adbusters often lack anchorage, allowing the readers to assume their own backstory and suggests that the reader has knowledge. Adbusters often show culture jamming in their images. Adbusters have used an image of a woman's legs. This is subversive because it hasn't s