Red soles are always in season


  • High end fashion being linked with poverty.
  • It can be used to make people who buy high end fashion feel guilty because there are some who can't even afford food.
  • The floor looks dirty and dry, implying that there is no water and the picture is set somewhere with a lot of poverty.
  • White background symbolises purity and innocence (binary opposition).
  • Shows a stereotypical representation of Africans.
  • Tagline, "red soles are always in season," ironic because Loubouton is known for creating shoes with red soles.
  • The audience is positioned to reject consumerism and understand/ possibly take action against the action of inequality.
  • Cultural capital is gained from wearing shoes from high end brands like Loubouton's. 









  • Unconventional mid shot- usually mid shots have 1-2 people but this one has around 7-8, implying that they are all in a small, confined space.
  • Barbed wire implies that the people are trapped, almost like they're in prison.
  • Black and white colours show binary opposition and the use of dark colours suggests something bad is happening.
  • Top and bottom image show binary opposition because the bottom picture shows a model, a highly paid job, but the top image shows people (possibly migrants) struggling for life. Top image shows poverty and bottom shows wealth. 

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