Red soles are always in season

• High end fashion being linked with poverty.
• It can be used to make people who buy high end fashion feel guilty because there are some who can't even afford food.
• The floor looks dirty and dry, implying that there is no water and the picture is set somewhere with a lot of poverty.
• White background symbolises purity and innocence (binary opposition).
• Shows a stereotypical representation of Africans.
• Tagline, "red soles are always in season," ironic because Loubouton is known for creating shoes with red soles.
• The audience is positioned to reject consumerism and understand/ possibly take action against the action of inequality.
• Cultural capital is gained from wearing shoes from high end brands like Loubouton's. 

• Unconventional mid shot- usually mid shots have 1-2 people but this one has around 7-8, implying that they are all in a small, confined space.
• Barbed wire implies that the people are trapped, almost like they're in prison.
• Black and white colours show binary opposition and the use of dark colours suggests something bad is happening.
• Top and bottom image show binary opposition because the bottom picture shows a model, a highly paid job, but the top image shows people (possibly migrants) struggling for life. Top image shows poverty and bottom shows wealth.