Media Theories (for revision)

Media language
Roland Barthes- Semiotics (Codes).
Claude Levi-Strauss- Structuralism.
Tzvetan Todorov- Narratology (narrative structure).
Steve Neale- Theories around genre.

 Representation
bell hooks- Feminist theory. 
Stuart Hall- Representation.
Lisbet Van zoonen- Feminist theory (idea of a male gaze).
David Gauntlet- Theories of identity.

 Industry
Sonia Livingstone and Peter Hunt- Regulation.
Curran and Seaton- Profit and power in media industries.
David Hesmondhalgh- Cultural industries. 

 Audience
Stuart Hall- Reception theory (Dominant reading, oppositional reading and negotiated theory).
Albert Bandura- Media effects. 
George Gerbner- Cultivation theory. 








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