Magazines are specialised in the fact that they only target a specific audience so advertisers in the magazine has a specific target audience.

 IPC

  • IPC is a large, mainstream organisation. This is shown in the layout of their website.
  • The publisher is part of a media conglomerate.
  • They also produce music magazines, sports magazines etc.
  • This is significant for the magazine because it is well supported.

Key theory 12- power and media industries, Curran and Seaton:
  • The media is controlled by a small number of companies primarily driven by the profit and power. 
  • Media concentration limits variety, creativity and quality.
  • More socially diverse patterns of ownership can create more varied and adventurous media productions. 
Woman magazine 1985 advert:
  • 80's colours, bright, neon pink, blue, green etc.
  • Masthead is different to the 60's- it's less personal, more bold.
  • Competition to win a car- different to the 60's because it was unlikely for most women to drive back then.
  • The woman in the cover doesn't look "motherly," but more independent- not the kind of woman to sit at home all day cooking and cleaning.
  • Similar ideologies, not completely progressive as there is still a focus on kitchens.
  • Slogan- "exciting again!"
How does the brand identity of woman differ from 1964 to 2018?
It hasn't changed much, however, it is now focusing less on make up and beauty but focusing more on weight loss.

Key theory 13- Regulation, Sonia Livingstone and Peter Hunt:
The increasing power of global media corporations, together with the rise of convergent media technologies and transformations in the production, distribution and marketing of digital media, have placed traditional approaches to media regulation at risk.

How are magazines regulated in the UK?
The IPSO (independent press standards organisation) regulate newspapers and magazines.

Advertising standards agency (ASA) regulates magazines.


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