Adbusters magazine

Detournement- Hijacking or re-routing (culture jamming).

 Culture Jamming- The practice of criticising and subverting advertising and consumerism in the mass media, by ethers such as producing advertisements parodying those of global brands. 

Adbusters magazine

Genre:
  • Not clear by looking at the front cover because each cover is different and theres no info on whats inside the magazine. 
  • Could be a parody because it makes fun of other people/ things.
  • Political (one magazine has a front cover of Donald Trump).

Conventions of adbusters:
  • The large picture in the middle of the title page.
  • The masthead is different in every magazine.
  • The barcode is placed in a different place every time, sometimes even in the middle of the page to show a message (e.g: the cover with a barcode on Trump's face to make him look more like Hitler).
  • They don't feature paid adverts.
Info: 
  • Only published six times a year.
  • Price: £10.99 (for 100+ pages). Its overpriced because it had no adverts.
  • Circulation: 120,000 readership worldwide.
  • Genre: independent/ campaigning/ culture jamming.
  • Its a not for-profit magazine. 

  • The masthead is bold, fading (binary opposition).
  • "Post- west" implies after Donald Trump, it could also be about after a war.
  • Theres a focus on the main image- the model takes up most of the space.
  • Darker colours implies the magazine is targeted towards males (stereotypically).
  • No barcode.
  • Theme could be political because of "post-west" and image of  the model wearing "war- like" clothes.
  • The cover suggests that war is a part of our culture and the man's expression implies that people like starting wars and they are exciting.
  • Mise-en-scene: Dirt over the masthead- destroying the magazines identity. Producers probably used a spray paint tool on photoshop, showing self vandalism and lack of compassion towards peoples opinion of them.
  • This magazine subverts many conventions.
  • Masthead is plain, white sans-serif font.
  • Black background (makes it different to other adbusters magazines which use a white background), to make it stand out. 
  • It also subverts codes of consumer/ lifestyle magazines, because the spray can effect makes it look dirty and the man on the cover screaming doesn't look appealing to most people. 
  • Title of the magazine is "POST- WEST." Its in the same white, sans serif font as the masthead, dominantly positioned in the lower third of the cover. 
  • Front cover lacks over conventions like price, barcode, content inside etc.
  • Hermeneutic code, meaning isn't clear- why is he screaming?
  • The cover is designed to challenge the audience due to lack of genre conventions like cover lines etc. 



Comments

Post a Comment

Popular posts from this blog

Target audience for Assassin's Creed III: Liberation

Pen portrait for the target audience for Assassin's Creed III: Liberation (age, gender, class, lifestyle, cultural capital…) Age: 14-20 Gender: Male Class: Working class Lifestyle: Student Cultural capital: Nerd- no cultural capital Merchandise Some items of merchandise will only appeal to a niche audience  Fan's way of demonstrating to the world that they're a hardcore fan of the video game.  How does Assassin's Creed III: Liberation ands UBISOFT use technology to maximise audience consumption and to ensure sales? Social media promotion  Rereleases of the game on more consuls (play stations, ps3, pc etc). Trailers What happens if you play too many video games? Attitude towards things/ other people change- e.g: if you play too much grand theft auto you'll become violent. Square eyes You become antisocial, developing an inability to interact with others in real life. You'll become stupid  This is an aud...
Read more

Riptide (intertextuality)

Image
How does the video to Riptide encode feminist ideology? Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Many shots of women in stereotypical male clothing (low angle mid shot of a woman holding arms in a gesture that connotes power). Mid shot of blonde woman bound in mise-en-scene of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as the "weaker sex" (connotative of "being tied down" with maternal responsibilities etc).  The video lacks anchorage which forces the audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not ok. Its an ironic representation of patriarchal hegemony (mid shot of man standing in front of woman with a torch in an ex...
Read more

Attitude + Stream Publishing

Image
Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu...
Read more