Power and media industries

Power and Media Industries





Conglomerate: A large corporation consisting of multiple smaller companies. (Disney is an example of a media conglomerate).
Subsidiary: A smaller company owned by a large corporation.

Disney owns Marvel, Abc, Pixar, ESPA, Walt Disney studios and vice. Disney bought out some of these companies to widen their target audiences.

News Corp owns The Sun, 20th Century Fox, Fox TV, iTV, Sky TV, National Geographic and Harper Collins Publishers.
They've almost formed a monopoly.

Advantages of forming a Monopoly:

  • You can remove competition.
  • Audience manipulation.
  • Extends the range of business connections.
  • More prestige. 
  • Gain profit and power.

Disadvantages of forming a monopoly:
  • Lack of diversity.
Conglomerates and monopoly:

  • Having a monopoly dominates multiple media industries.
  • If the focus is on creating profit, generally conglomerates don't take risks with the media products they produce.
  • This often results in limited variety, creativity and quality. 
  • "Anti-monopoly media regulation is needed not only to maintain fair competition but also to prevent the distortion of democracy,"- Curran and Seaton.  
Alternatives to conglomerate ownership:
  • An alternative to a conglomerate ownership is a partnership.
  • A limit to the amount of companies one can own. 
  • Cross ownership.
  • Mega mergers.
  • Boycott.
  • Make our own media.
"Media policy should seek to create the conditions of greatest possible competition, thus enabling consumers to exercise sovereign control. This produces media that people want, a wide range of choice, and media independence from government,"- Curran and Seaton. 

Independent producer: Free from outside control.
Independents offer something different to conglomerates.

Institution: A media industry with its own identity.
 













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