Introduction to the times and constructing representations

What advantages are there to a newspaper demonstrating a particular political/ ideological bias?

  • To control people and change their political beliefs.
  • Ideologies will attract more audience.
  • Gain support from a political party.
Why would a newspaper wish to manipulate the ideology of it's target audience?

Tabloid vs broadsheet newspapers


  • Traditionally, newspapers were split between tabloids and broadsheets, broadsheets being the larger, more serious papers that you had to fold to read.
  •  Now most newspapers are printed at the same size, but the broadsheet and tabloid values remain in place. 
  • Tabloid is more gossip whereas a broadsheet is "actual news".
  • A tabloid focuses more on the "silly" stuff like celebrity gossip.
  • Broadsheet focuses on the news that people need to know (more political and worldwide issues).
  • The tabloid is quicker to read because its smaller- this shows that it mights be aimed at the working class because, in general, they have less time to read.
  • The guardian (tabloid) has less pictures.
  • A tabloid is more colourful.
  • The headlines are bigger on a broadsheet than on a tabloid, to show importance of the news.
  • The broadsheet uses fancier words and longer paragraphs showing that theres a higher level of literacy needed in order to read the paper, showing that there could be a target audience of well educated people.
  • The tabloid has a story on the front page.
  • Broadsheets are more expensive (considering that some newspapers are 20p or less and some are even free).
  • Broadsheets have serious headlines.
  • Tabloids have a bold layout, making it easier to read.
  • Tabloids consist more of games (like crosswords), competitions (like winning free holiday tickets) and cartoons.
Polysemy- Not everything has a single meaning. One of the best ways of applying media theory, is through suggesting two or more possible meanings.
In creating a newspaper, producers typically attempt to avoid polysemic readings. The process of forcing an audience into a particular reading is called anchoring. 


Anchorage- The "fixing" of a particular meaning to a media text, often through the use of captions.


What possible readings can there be for a group protesting?
  • Power.
  • Strength.
  • Hope.
  • Unity.
  • Happiness.
  • Despair.
  • Hatred.
  • Binary opposition.
  • Anger.

                                                      Representation constructs reality.



















  • The sun are against Corbin as they are representing him as trash in the rubbish bin.
  • The morning star aren't against Corbin because they have a positive picture of him on the front page. 
  • In the sun, the mise-en-scene shows that Corbin is rubbish (literally), to make the audience feel grossed out by him.
  • In the sun, the use of the word "we've" is a way to position the audience. 
  • There is a use of stock images in the sun, showing a poor use of photoshop.
  • In the sun, they use a lot of negative text. Words like "terrorists friend," gives the audience a negative idea about Corbin. 
  • In the sun, the picture use of Jeremy Corbin makes him look shifty.
  • The sun is trying hard to represent Corbin in a brutally negative way (a hatchet job).
  • In the sun, theres a bias through the use of names used for Corbin this is because they call him "Jezza."
Bias- Favouring one opinion over another.

Agenda- Trying to bring up a specific topic. 


























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