Genre and Intertextuality

Genre and intertextuality

Genre-A type of media product, governed by implicit rules that are shared by the makers of the product and the audience for it.

 Music genres:Pop, Rock, Western/ Country, Punk, Punk-rock, Classical, K-pop, Hip-hop,R&B, Screamo, Alternative, Indie, Alternative pop, Alternative rock, Alternative hip-hop, grime, heavy metal.

Hybrid Genres and Subgenres

  • "Traditional" genres are both less import and less useful as a frame of reference.

Hybrid genre: A genre that combines two or more genres (E.g: Pop rock).

 Sub-genre:  A genre within a genre (E.g: Slasher and zombie films, sub-genres of horror).


Generic paradigms, also known as genre conventions, are aspects of a media text, (for example editing, mise-en-scene, sound etc) that demonstrate to the audience what genre  media product is.

Iconography: The familiar signs of genre.


Utopia trailer
  • Genre: A hybrid genre of comedy, action, crime/mystery and horror.
  • Hermeneutic code; The hostage, the man falling out of the window and the bunny create mystery. The name "utopia" also creates mystery because we don't know why its called that.
  • Shows hints of black comedy (dark humour).
  • Contrapuntal music used in the video. The music creates a feeling that makes the viewer feel like they are on drugs.
Intertextuality

Intertextuality: The shaping of texts meaning through referencing or alluding to other text. Texts provide context within which other can be created or interpreted- reflecting the fluid boundaries or genre convention. 
 
Why intertextuality?
  • A reason for intertextuality is that it allows the audience to feel like they are a part of what is going on and lets them feel good about themselves for understanding the meaning. 
  • It broadens the demographic of the target audience. 
  • It can provide comedy in something which is meant to be serious. 
  • It can use something innocent and turn it into a sexual joke.


Key theory 3- Steve Neale: Theories around genre

He believes that genre is essentially instances of "repetition and difference." He suggests that texts need to conform to some generic paradigms to be identified within a certain genre- but must also subvert there conventions in order to not feel identical.
  1. Why does genre exist? To give the audience an idea on what the media product is about.
  2. Who benefits from generic classification? Producers because it gives them an opportunity to make more films/ tv shows that they'll know people will like. Also the audience because they will have a basic overview on what the thing they're watching is about. 
  3. What are some advantages of genre? It allows the audience to classify films/TV shows based on the genre of their preference. It can give people positive expectations in some genres. It allows producers to make films because they can benefit from generic classification.
  4. What are some disadvantages? It gives people certain negative expectations on some genres.

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