Case study- "Kiss of the vampire" movie poster

"Kiss of the vampire" movie poster

  • The style of font and picture quality shows us that this movie poster is old. 
  • It might have romantic relationships because of the two women and two men.
  • The women are wearing night dresses (which isn't considered decent in the 1960's), this could appeal to heterosexual males because it could give them pleasure.
  • The poster seems to show dominance in one of the male characters, this could mean that men are the target audience because they would enjoy watching something that represented them as strong and powerful. 
  • The word "kiss",  is sinister due to everyone knowing that if a vampire tries to kiss someone then it probably means they want to bite them. 
  • The word "kiss" also has connotations with love meaning there could be some romance in the movies however, because it is a vampire movie, it could show abusive relationships not "normal" ones.
  • This poster clearly isn't from this time because of the slip dresses worn by the women (something that was popular in the 1960's but not anymore).
  • Genre conventions of this poster: gothic horror.
  • Hermeneutic code: why is one of the men passed out? Why does the dark haired woman have no shoes on?
  • Symbolic code: The moon symbolises the genre of horror and is often related to vampires. One of the men is wearing red, symbolising blood but also romance.
  • Proairetic code: Why does the man in red look afraid? Why does the dark haired woman look like she is struggling with something? What is she struggling with?
  • Disequilibrium: This narrative is unbalanced because an important event is taking place in the photograph.
  • The "damsel in distress" is wearing a nightgown (by 1960's standards it is like wearing underwear), this could have connotations of sex. This represents women as objects rather than people. Objectification: The process of representing an individual as an object. This also presumes that it is okay to mistreat women as if they aren't people and can't make their own decisions (it takes away their humanity).  Dehumanisation: The process of representing an individual for sexual purposes.
  • Binary opposition: light and dark, innocence and vampires, "kiss" and vampires, males and females, power and helplessness.

Comments

Post a Comment

Popular posts from this blog

Riptide (intertextuality)

Image
How does the video to Riptide encode feminist ideology? Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Many shots of women in stereotypical male clothing (low angle mid shot of a woman holding arms in a gesture that connotes power). Mid shot of blonde woman bound in mise-en-scene of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as the "weaker sex" (connotative of "being tied down" with maternal responsibilities etc).  The video lacks anchorage which forces the audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not ok. Its an ironic representation of patriarchal hegemony (mid shot of man standing in front of woman with a torch in an ex
Read more

Target audience for Assassin's Creed III: Liberation

Pen portrait for the target audience for Assassin's Creed III: Liberation (age, gender, class, lifestyle, cultural capital…) Age: 14-20 Gender: Male Class: Working class Lifestyle: Student Cultural capital: Nerd- no cultural capital Merchandise Some items of merchandise will only appeal to a niche audience  Fan's way of demonstrating to the world that they're a hardcore fan of the video game.  How does Assassin's Creed III: Liberation ands UBISOFT use technology to maximise audience consumption and to ensure sales? Social media promotion  Rereleases of the game on more consuls (play stations, ps3, pc etc). Trailers What happens if you play too many video games? Attitude towards things/ other people change- e.g: if you play too much grand theft auto you'll become violent. Square eyes You become antisocial, developing an inability to interact with others in real life. You'll become stupid  This is an audience theo
Read more

Attitude + Stream Publishing

Image
Attitude + Stream Publishing Attitude is published by stream publishing limited They are an independent, specialist publisher They are vertically integrating by buying attitude, however they bought attitude to reduce their competition in order to avoid risk Attitude's target audience Attitude has a target audience who are "professional" which suggests they have cultural capital. The use of the word "professional" suggests they have a more financially stable job than the average person. As well as that gay people are more likely to have expendable income as they are less likely to have children than heterosexual people. The words "they are very style conscious" is a popular  gay stereotype. The reason Attitude are very stereotypical is for financial gain as it allows the audience to be sold.  The only reason Attitude exists is because the consumer  audience buy things.The inside over double page spread  is £157,000 for the Uk Vogu
Read more